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Brand awareness: What it is and strategies to improve it

Sprout Social

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Followers want to see more than promos and links: they want personal, human-centric content. Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos?

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Statista) Daily, the internet sees the publication of more than 2 million blog posts.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

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The Ultimate List of B2B Marketing Tools

Zoominfo

In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With the tap of a smartphone, access important marketing analytics. Keep reading!