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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

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Facebook Marketing in the Time of #Deletefacebook

Martech Advisor

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? The answer is a resounding YES – in this article, we explore this terrain with insights from leading marketers and commentators. But this doesn’t make Facebook marketing strategies irrelevant in 2020.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

It was a moment of reckoning for online privacy. I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. As a marketer, it’s important to understand privacy as it is part of the customer experience. Data Targeting.

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Why Top Brands Win with Transparency

Adobe Experience Cloud Blog

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. Inversely, Facebook has experienced a sharp decline in public perception because of how the company has handled personal data—along with the Cambridge Analytica scandal. The GDPR, CCPA, and What Marketers Must Consider.

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How to use customer data to develop marketing insights

Biznology

A small business can gain insight into customer behavior and buying preferences which can improve marketing communication. Without basic customer details and a line of communication to your target market, your other data isn’t helpful. One of the best ways to get this data is Google Analytics. Like this post?

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Marketing on Threads: What you need to know

Martech

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. Is Threads safe?