Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing? Benefits of Video Marketing 3. Video Marketing Strategy 4. Video Marketing Storytelling 5. Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

AUGUST 9, 2017

According to The New York Times , the analytics firm Epagogix offers a neural network that ingests scripts and evaluates them based on plot points and historical box-office data. Vidyard’s video analytics , for example, can peer into user behavior to see how much they watch, what parts they watched, and what segments they revisited.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

FEBRUARY 4, 2020

With 73% of marketing and sales leaders counting webinars as one of the best ways to generate leads, they’re quickly becoming one of the most popular forms of marketing content. In fact, 67% of customer service and support teams use recorded webinars—that’s even more than marketing and sales teams. Spread the Word.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

JUNE 4, 2013

Marketing Software makes Money Sirius Decisions has stated 70% of the buying process in a complex sale is already complete before prospects are willing to engage with a live sales person. Last week, I was fortunate enough to be interviewed by Lisa Arthur (CMO at Aprimo and Forbes Contributor) about the next steps in Video Marketing.

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Vidyard

FEBRUARY 4, 2020

With many companies making the move to virtual or online events , more and more are counting webinars as one of the best ways to generate leads, they’re quickly becoming one of the most popular forms of marketing content. Make sure to market your webinar to the right audience, and interact with that audience in advance.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

JULY 31, 2015

Like most modern marketing teams, you’re likely investing more resources in online video content than ever before. That’s precisely why 95% of marketers (including those in B2B companies) report increasing investments in video content. Facebook, Twitter, LinkedIn? And why wouldn’t you? Look mom, no IT!

Marketing Automation Services 51

Marketing Automation Services Video Marketing CMS Development Work Management 51

Vidyard

AUGUST 18, 2014

Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. You could schedule using a combo of Trello and a Google Calendar, or even use content marketing software like Kapost. In a blog post? Look to partners in your space!

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

OCTOBER 16, 2013

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. Jesse Walsh Vidyard Segment Marketing Manager. Once configured, your webinar can stream to Facebook, YouTube, or other live streaming platforms. Alex Ioannidis Alex Ioannidis Vidyard Segment Marketing Manager. Get that energy flowing.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Vidyard

FEBRUARY 12, 2015

That lesson comes in especially handy for marketers, who must share their content if they want to get likes and views and leads. With some of the options out there, you can set a very modest budget, or if you have the marketing budget, you can go really big. Don’t forget analytics!

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Vidyard

NOVEMBER 22, 2017

Data which, if you’re using a video support platform , you should have access to a treasure trove of through your analytics. Over 85 percent of videos on Facebook are viewed without sound. Because most Facebook users are on mobile, most people on mobile are in public, and most people in public don’t want to bother others.

Paid Search Agency 72

Paid Search Agency Video Marketing Customer Satisfaction Touchpoints 72

Vidyard

APRIL 6, 2015

Every marketer knows the real key to success is to always be learning. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Vidyard

MAY 18, 2017

My name is Tyler Lessard, and in this Chalk Talk, we’ll explore how you can use video across your marketing programs to generate more leads and to accelerate your prospects through the buyer’s journey faster than ever: When it comes to generating new leads, there are three different steps that you need to think about.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

APRIL 27, 2015

As a marketer, I’ve always believed in the power of video. For us marketers, this kind of modern marketing is incredibly powerful and completely game changing in terms of how we will engage with customers in the future. It’s nothing short of a marketing renaissance! Are your viewers actually engaged viewers?

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Vidyard

MARCH 12, 2020

million employees now work from home at least half the time, according to Global Workplace Analytics. million tons of greenhouse gas emissions every year by not commuting ( Global Workplace Analytics ). Tara Cabral, Director of Segment Marketing at Vidyard, has a direct report who regularly works remotely. Plus, 40% more U.S

Work Management 164

Work Management Tips Marketing Management Paid Search Agency 164

Vidyard

JUNE 20, 2017

In addition to marketing and selling to customers with video, Technical Support has found three key areas to increase customer satisfaction of our services: Personalized Customer Engagement, Knowledge Management, and. It’s also why they should be using video. This leaves the perfect opportunity for optimizing your content.

Paid Search Agency 100

Paid Search Agency Video Marketing Customer Satisfaction Work Management 100

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Analytics 2.6 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. Jesse Walsh Vidyard Segment Marketing Manager How to Set Up Branding, Q&A, Polls, and Zoom Live Streaming The other tabs on your webinar’s page are where you’ll find settings for a number of useful features. Get that energy flowing.

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

Vidyard

DECEMBER 2, 2014

As marketing technology begins to catch up with marketing creativity, video is quickly rising to the top of many marketers’ toolkits. More than 70% of marketing professionals report that video converts better than any other medium, and adding video to an email campaign can increase the click-through rates by up to 96%.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

DECEMBER 19, 2016

Whether you’re new to video marketing or a seasoned ‘Record’-button pusher , you may have wondered–even worried?–from –from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel.

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50

Vidyard

JANUARY 21, 2013

The other day, we came across an article titled “ 21 Reasons Why Readers Don’t Like Your Blog ”; after reading it, we searched articles along the same train of thought but for videos, and nothing appeared. stephLgoodman Steph is the Marketing Manager here at Vidyard. Looking for a blog on a particular topic?

Video Marketing 51

Video Marketing Work Management Marketing Management Youtube 51

Vidyard

OCTOBER 27, 2019

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Why Do Video Marketing Metrics Matter? Contents 1.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

MARCH 12, 2020

million employees now work from home at least half the time, according to Global Workplace Analytics. million tons of greenhouse gas emissions every year by not commuting ( Global Workplace Analytics ) Working from home can be rewarding, but that’s not to say it’s all working in your pajamas and getting laundry done while you work.

Work Management 65

Work Management Tips Marketing Management Paid Search Agency 65

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Analytics Statistics 2.6 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

MAY 8, 2015

If there’s one thing that YouTube’s insane success and Facebook’s recent, huge embrace of video has told modern marketers, it’s this: video marketing is a passing trend. Video has proven time and again to be the most effective marketing medium, and that’s why video marketing spending is on the rise.

Youtube 60

Youtube Facebook Video Marketing Marketing & Strategy 60

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Video Marketing Statistics 2.1 Contents 1.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video, automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. “Vidyard is in a league of its own when it comes to getting value out of sales and marketing videos.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. more likely to use advanced analytics – Vidyard ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video , automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. “Vidyard is in a league of its own when it comes to getting value out of sales and marketing videos.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video, automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Vidyard is in a league of its own when it comes to getting value out of sales and marketing videos.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

Vidyard

FEBRUARY 19, 2021

Most marketing videos should be two minutes or less. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Facebook Video Length 1.3 Email Marketing Video Length 2.4 The earlier the stage, the shorter. The later, the longer.

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Vidyard

SEPTEMBER 24, 2019

Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. Facebook 6. You might get by just fine with a free hosting service like YouTube for a marketing campaign video but need something more secure for a homepage video. Best for: Inbound marketing.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

SEPTEMBER 11, 2019

Most marketing videos should be two minutes or less. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Facebook Video Length. Successful in-feed Facebook videos tend to be 24 to 90 seconds long. Email Marketing Video Length.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128