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Digital B2B Marketing
SEPTEMBER 27, 2011
” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. For B2B marketers, this environment requires a renewed focus on three elements and one major change. No thanks, I’ll pass.”
Digital B2B Marketing
MAY 27, 2011
Yes, mobile is pervasive, but numbers alone don’t capture how much mobile can change marketing. Many B2B marketers are catching on slowly, distracted by low mobile usage on corporate websites or a limited understanding of how mobile marketing and mobile accessibility contributes to goals. Mobile Changes How We Communicate.
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Digital B2B Marketing
AUGUST 11, 2011
What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? On Facebook, it is the only option. Preparing for opt-in marketing requires recognizing your audience is in control. I work with B2B clients on media and integrated marketing programs.
Digital B2B Marketing
FEBRUARY 23, 2012
Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing.
Digital B2B Marketing
JULY 28, 2011
Early attempts to include social media in a marketing mix model, even once history is available, will initially struggle because of this. It doesn’t consider the possibility that someone saw a TV commercial and responded by visiting your Facebook page or saw a recruitment billboard and looked up your company on LinkedIn.
Digital B2B Marketing
AUGUST 16, 2011
A Google blog search for “Twitter Etiquette&# returns 32,000 results, to just 11,000 for “Dinner Etiquette&#. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Discuss your view below or with me on Twitter.
Digital B2B Marketing
MARCH 4, 2011
The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it. Facebook is even more important to marketers. Facebook is even more important to marketers. of all US online display dollars, according to eMarketer.
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