Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. Prefer video? Be specific.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Cost per Lead 52

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

KoMarketing Associates

MAY 6, 2020

Facebook Events. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns. — KoMarketing (@KoMarketing) April 30, 2020.

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

FEBRUARY 21, 2023

That’s why when I started developing the BuzzGuru analytical platform. Now we’ve created an influencer discovery platform that saves time, finance, and human resources. The post The Founder Interview Series #43: Pavel Beinia, BuzzGuru appeared first on B2B Marketing Blog | Webbiquity.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

FMG Suite

JANUARY 26, 2022

Create a Facebook page. Use your LinkedIn connections to generate more referrals and leads. Write longer blog posts (1,000 words or more) to establish authority with search engines. Learn more about using Google Analytics to track your SEO progression. . SOCIAL MEDIA. EMAIL CAMPAIGNS. ACCESSIBILITY.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

The Marketing Blender

JULY 11, 2022

Resources. . Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? Our Services. . See Our Work. .

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Time and Resource Savings: Automated content creation and scheduling reduce the time spent on manual tasks.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. Investment is for resources, not ad dollars. Image: CMI. What paid channels do they use?

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Providing value to your audience in the form of informative blogs posts and compelling downloadable assets makes website visitors more likely to share their contact information with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Blogging is one of the best ways to show up for your audience consistently. Publish Quality Content Consistently.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

SocialPilot

DECEMBER 6, 2023

You need to make sure that they find your professional portfolio rather than the Facebook page you created with all the cute pug pictures. One of the best things that I did for building a personal brand was set up a blog relevant to the industry I’m in. You can use a Facebook analytics tool to see what’s working for you.

Personalization 89

Personalization Branding Brand Identity Tips 89

The Marketing Blender

DECEMBER 13, 2022

Resources. . The most popular platforms right now are Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Keep in mind that each platform has different types of content that work better than others; for example, thought leadership tends to work better on LinkedIn, while humor tends to identify more with Facebook.

Social Media 97

Social Media Social Marketing Planning Media 97

SocialPilot

JANUARY 15, 2024

Social Media Video Stats for Facebook 45. More than 8 billion videos are viewed on Facebook daily. On average, Facebook users spend 26 minutes per day watching videos on the platform. Socialinsider noticed that Facebook accounts with over 100K followers have 71% of video content posts.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Before we get started, you’ll need to have Google Analytics set up on your site. Track views using Google Analytics 4 (GA4).

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Webbiquity

JANUARY 24, 2019

Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Such a business may look at Facebook and Instagram to reach their customers. Analytics – A lot of marketing is based on intelligent guesses. Setting up automation.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Brandpoint

AUGUST 21, 2023

How do you effectively allocate your resources to achieve remarkable results? Facebook: Tap into the massive user base of Facebook to reach a diverse audience, share engaging content and foster community engagement through groups and discussions. Here at Brandpoint, we understand the complexities involved.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post. If you’re catching public transport, be honest: Do you read blogs or watch the videos that pop up in your feed? The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Biznology

APRIL 18, 2014

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. .

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Valasys

DECEMBER 18, 2019

Let’s face it – we all draw our inspirations from several people and resources – whether online or offline. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Work Management 59

Digilant

APRIL 13, 2021

Effective digital marketing analytics companies define leading campaigns. Research shows that today, digital advertising and marketing analytics companies are the most sought-after specializations in the industry. The best indicator of quality, when it comes to digital marketing analytics companies, is their digital presence.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

SalesGrape

OCTOBER 10, 2023

By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions. Data-Driven Insights: One major advantage of digital marketing is its ability to provide detailed analytics and insights into lead generation efforts.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Only B2B

MAY 25, 2023

In this blog, we’ll explore the importance of lead generation and appointment setup play in boosting sales performance and discuss about how organizations can streamline these procedures to get outstanding outcomes. Regular evaluation and optimization contribute to sustainable growth and enhanced sales performance.

Sales Qualified Leads 62

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 62

Valasys

DECEMBER 11, 2023

By allocating their resources wisely, marketers can effectively reach and engage their target audience, drive conversions, and stay ahead in this highly dynamic field. Marketers are allocating funds to create engaging blog posts, eBooks, videos, and interactive content that resonate with their audience and drive brand awareness and leads.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

B2B Digital Marketer

FEBRUARY 15, 2024

Timestamps to Key Moments Key Tips and Takeaways Pros and Cons Memorable Quotes Frequently Asked Questions How to Implement B2B Marketing Certainty: A 10-Step Action Plan Navigating the complexities of the digital age Episode Links and Resources Timestamps to Key Moments 02:06 – Brandon McKee’s unique transition from B2C to B2B marketing.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Martech

NOVEMBER 11, 2022

blog posts, articles, videos, etc.), One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. Resources for leaning more about B2C. Click here to download!

Digital Asset Management 118

Digital Asset Management Work Management Marketing Management Digital Experience Platform 118

The Marketing Blender

DECEMBER 13, 2022

Resources. . Use the data available from analytics tools like Google Analytics or Facebook Insights to gain insight into the demographics of your followers, including age, gender, location, interests, etc. Our Services. . See Our Work. . Who We Are. . Contact Us. . How To Use Social Media To Engage Customers.

Social Media 52

Social Media Media Customer Satisfaction Marketing Analytics Tools 52