Remove Analytics Remove Blog Remove Facebook Remove Google
article thumbnail

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.

article thumbnail

Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! That’s why! Agreed yet?

article thumbnail

The Complete Guide to Leveraging Integrations with Anyword: Unleashing the Power of Analytics and AI in Marketing

Anyword

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

article thumbnail

How to Use Google Optimize to Find B2B Paid Advertising Success

KoMarketing Associates

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. This blog post will take a look at the most popular A/B testing tool , Google Optimize , and explain how it is the most cost-effective choice available.

article thumbnail

The Recruiter’s Guide to Web Analytics

Zoominfo

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. One primary function of web analytics is to tell you where your site traffic comes from.

Analytics 208
article thumbnail

Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.