KoMarketing Associates

JULY 2, 2020

Among the companies KoMarketing works with, most B2B marketers do use LinkedIn ads, though they may not use them extensively. These examples of B2B social media ads and the principles behind why they work can improve your return on ad spend significantly. Yes – and it works. Does it work? Clearly, it varies.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Benefits of creative input A few sprinkles of creativity can also help: Establish your brand. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? While some of the information, like users and pageviews, is fairly straightforward, other metrics help you get a better understanding of how visitors are interacting with your website and where you can improve their experience.

Marketing Analytics Tools 106

Marketing Analytics Tools Analytics Marketing Websites Google 106

Webbiquity

MAY 6, 2020

It helps foster brand growth and loyalty. Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Check out a few stats here.

Enterprise Management 201

Enterprise Management Work Management Marketing Management Multi-Channel 201

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started! But how did I create this guide?

Examples 81

Examples ROI Planning Work Management 81

Lake One

JULY 27, 2023

But that changed when HubSpot introduced its new Customer Journey Analytics tool. HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. Measure the impact of each touchpoint on customer engagement and conversion.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs. And where did I find it?

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along!

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. This helps you optimize how your product or service is positioned within your niche market. Talkwalker.

Social Media 116

Social Media Analytics Work Management Media 116

Navigate the Channel

JANUARY 19, 2024

Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Social media can drive considerable traffic to your blog. These visual elements can significantly increase engagement and shares.

Social Media 65

Social Media Media Blogger Demographics 65

Brandpoint

APRIL 13, 2023

Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Make the Most of Written Blog Content Have your blog authors record short, insightful summaries of their special articles. Start by brainstorming a frequent or common customer or client question to address.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Martech

SEPTEMBER 15, 2022

The arrival of Google Analytics 4 has people understandably nervous. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. Another example is from content marketing. Something that UA couldn’t do.

Marketing Analytics Tools 85

Marketing Analytics Tools Analytics Google Click Rate 85

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Whenever I am asked what has changed over this time my answer is quite simple – “everything”!

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Zoominfo

MAY 30, 2018

Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics? In short, a predictive content analytics model helps improve content efficiency, reduce content wastage, and boost content engagement.

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Metadata

JANUARY 22, 2024

What if you could increase your ad conversions by 30% without a ton of extra work? According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. You’d do it in a second, right? Prefer video? But it’s not all bad.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. An analysis shows you what works for the competition and why, plus opportunities for you to surpass them.

Analysis 286

Analysis Top of Funnel Advertising Agencies Content 286

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Rev

JUNE 21, 2023

But you’re also not wrong if you think you’d benefit from a deeper understanding of how lead generation and sales prospecting work and what makes them different. In this blog post, we’ll look at some key differences between lead generation and sales prospecting, including examples to help illustrate these concepts.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Webbiquity

NOVEMBER 15, 2022

For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. When working as a social media manager, keeping your audience engaged with fresh and interesting content is essential. Be adaptable and open to change. Develop an eye for design.

Social Media 303

Social Media Work Management Marketing Management Media 303

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. But, as content creators, we can’t forget about the significance of human connection in our work. How Often Should You Blog? No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. What is customer journey mapping?

CMS Development 99

CMS Development Examples Work Management Touchpoints 99

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Rev

AUGUST 2, 2023

Yes, there are some key ingredients like patience, persistence, persuasion and hard work. That said, there are certain tactics and strategies that can help you become more successful at prospecting. Then we’ll end by looking at specific prospecting techniques that can help you secure more leads and close more deals.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content.

Lead Scoring 145

Lead Scoring Lead Ranking Course Work Management 145

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Scoop.it

APRIL 11, 2024

This blog will spotlight why those marketers adopt a webinar strategy. For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. Moz is an excellent example of a brand leveraging webinars to engage its audience and grow a community.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Step 4: Test We need to test whether our tag works properly.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Analytics Google 52

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Outgrow

APRIL 15, 2021

How to Create a Demand Generation Funnel - Strategy+Examples. Well, we are going to discuss all these concepts step by step in this blog. This blog will take you on a ride down the funnel. Good informative emails, blogs, and social media presence will do the job for you. So, read up! . Why not try it? Let’s get started?

Demand Generation Agencies 94

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 94