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4 simple truths about content marketing re-imagined

Biznology

Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Content is king. Automating your content marketing can be dehumanizing. Statistics on your audience are better. Image source.

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Knock-your-socks-off marketing measurement: here’s how!

Biznology

There are plenty of solutions and tips available to help you leverage analytics and data in a meaningful way. That might be the number of downloads a recent whitepaper has received, the number of clicks generated by a banner ad, or how many times people have tweeted your latest blog post. Know What to Pay Attention To. Like this post?

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25 social media listening aids to increase your hearing

Biznology

71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages. Klout : Is probably one of the most controversial social media analytics tools.