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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

The economy (16%) and analytics (12%) trail considerably at second and third. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.

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Top Tips For Successful Community Building on Twitter

Adobe Experience Cloud Blog

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. It’s easier than you think. Twitter lists is a powerful, yet underutilized feature.

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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

One of the most important steps in building an influencer program is research and analytics. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. B2B decision makers are not easy to reach. Don’t worry. It’s not cool, fun or exciting.

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7 Compelling Reasons Your Firm Should Be Blogging

Navigate the Channel

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

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The crisis for disconnected B2B marketers

Martech

Connections and community. The first was a connected customer experience supported by a connected platform; the second, the concept of a connected community — not just of HubSpot customers and partners but of practitioners in the B2B space generally. The most significant is Customer Journey Analytics, in public beta next month.

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7 Top B2B Social Media Trends

Oktopost

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

Whether you’re baffled by AI or becoming increasingly knowledgeable each day, one thing is for sure: AI is the future of work, and Trailhead, Salesforce’s online learning platform, is here to help you skill up. However, the outlook is actually much more optimistic. Successful AI means enhancing—not replacing—the human workforce.