Scoop.it

DECEMBER 1, 2020

Content marketing is a challenging discipline. Social media marketing spends reached 13.3% of global marketing budgets in February 2020, the highest they’ve been for the last two years, and they’re expected to keep on increasing by 62% over the next five years. But doing this well is easier said than done.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. “But Customize Links.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Convert

JANUARY 25, 2021

Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site). Defining goals is a fundamental component of any digital analytics attribution plan. Form submission Clickthrough Social media share.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Outbrain

AUGUST 19, 2019

You can check metrics on Google Analytics and the social media reporting platforms of your choice on a regular basis. Gather Google Analytics data that show traffic sources and destination pages for all the URLs you want to track. If you aren’t, then your analytics aren’t going to show you the full picture. Image source: [link].

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) Because when marketing meets AI , magic happens. To put it another way, marketing and AI is a love story for the ages. To put it another way, marketing and AI is a love story for the ages.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

FEBRUARY 26, 2015

More collaboration between Sales and Marketing? But in many areas of marketing, more doesn''t always mean better. Take your marketing data, for example. And with only so much time in your day, you can''t afford to spend your time analyzing data that won''t help you make better marketing decisions. 2) Facebook Likes.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

SEPTEMBER 21, 2015

When I first got started blogging, I would get really hyped up when people shared my posts on social media. People are tweeting out my blog post!" One of my blog posts totally blew up on social compared to my average post. One of my blog posts totally blew up on social compared to my average post. I was crazy excited.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. However, most marketers have too much on their plates to prioritize social networking.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

AUGUST 16, 2013

Hey marketer. Some things are huge marketing mess-ups, to be sure. But a lot of the things that marketers harp on, waste time doing, and lose sleep over, are things we could totally chill out on. But a lot of the things that marketers harp on, waste time doing, and lose sleep over, are things we could totally chill out on.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Unbounce

SEPTEMBER 24, 2018

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Hubspot

SEPTEMBER 13, 2012

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers!

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

ConvertKit

OCTOBER 30, 2020

So before you even begin, growing your YouTube channel means facing up against countless hours of video shared by millions of creators—many of whom have much bigger marketing budgets than you. Creating an interesting thumbnail image will help your video stand out among the search results to maximize clickthrough rates.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. 2) Blogger/Blog Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

AUGUST 27, 2015

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. It helps sales and marketing teams prioritize leads and increase efficiency. Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. 4) Email Engagement.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Convince & Convert

APRIL 14, 2015

” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. For example, here are some things effective blog editors do: You plan awesome content. Here’s exactly how you—and your team—will be super successful with an agile blog planning process. No, really.

Efficiency 160

Efficiency Planning Process Work Management 160

Hubspot

AUGUST 19, 2014

As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. Raise your hand if this sounds familiar.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. To do this, dive into your website's analytics. This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JANUARY 29, 2015

What''s a marketer to do? Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel. Pixel-based retargeting is also available on Facebook and Twitter. Why not use retargeting to drive people towards blog content, for example?

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

OCTOBER 19, 2012

As the former dark horse of the marketing world (I think we're past those days though, right?), Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. so I could officially bust them in this blog post. 20 Common Social Media Myths BUSTED.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

DECEMBER 31, 2012

Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Create Covers With Facebook Cropping in Mind. Being a Debbie Downer can come in handy with your titles.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

ConvertKit

AUGUST 28, 2020

Improve clickthrough rate. Unlike some social media platforms (like Facebook), YouTube functions more like a search engine. In your YouTube analytics , you can see when viewers tend to exit your video. Improve clickthrough rate. Clickthrough rates vary by industry and vertical, but most averages fall under 1%.

Youtube 70

Youtube Clickthrough Click Rate Marketing & Strategy 70

Optinmonster

JANUARY 30, 2023

You probably hear marketers talk about boosting conversions all the time, but that misses the bigger question: What is a good conversion rate? It makes sense that you’d want to know whether your website, ads, or marketing campaigns are performing as well as they could be. What Is Conversion Rate? What Is a Good Conversion Rate?

Conversion Rate 81

Conversion Rate Conversion eCommerce Urgency Marketing 81

Unbounce

MAY 7, 2020

Popups can actually enhance your visitors’ experience and be an incredibly effective marketing tool when used in a thoughtful, targeted way. Think of them as your marketing sidekick with the superpower of boosting conversions. If you’re having a sale , direct them to related sale items with a clickthrough popup.

Paid Content 145

Paid Content Design Examples Paid Search Agency 145

Hubspot

DECEMBER 10, 2013

According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). If you''re one of those marketers who isn''t satisfied with your conversion rates, keep reading.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Online Marketing Institute

JANUARY 3, 2013

This proves a hypothesis for marketers, bearing with it a lot of potential – If the visual impact of a product can override consumer preferences, especially in a time-sensitive and distracting environment like online shopping, then strategic changes to a website’s design can seriously shift visitors’ attention. Image source.

Banners 40

Banners Enterprise Management Eye-Tracking Click Rate 40

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. So, below are categories of game-changing statistics that every marketer should know.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

DECEMBER 19, 2012

Social media continues to rain data onto the market. Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Below, we list 12 ways you can use social data to improve your marketing. A Word on Social Data. Here's how.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Biznology

DECEMBER 24, 2014

Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. There are plenty of solutions and tips available to help you leverage analytics and data in a meaningful way.

Planning 80

Planning Paid Search Agency Clickthrough Banner Ads 80

Hubspot

SEPTEMBER 16, 2015

Every savvy marketer knows how important it is to track, test, and measure different metrics. And if you're interested in learning more, here's a guide that'll walk you through w hen marketers should check on various marketing metrics like these ones.). 1) Email Marketing Manager. Clickthrough Rate.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Search marketing should be a top priority for organizations in any industry. This tactic contributed to a nearly 50% increase in organic traffic to the blog.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

ClearVoice

MAY 20, 2021

this one was an easy one since all marketers understand the value of sending the right message, to the right lead, at the right time. Also true, we spoke with industry insiders to understand the most effective methods of making behavioral targeting part of a marketing plan. Marketing isn’t a one-trick show. True or false?

Clickthrough 59

Clickthrough Demographics Communities Social Media 59

Hubspot

JANUARY 13, 2013

Facebook has a secret announcement coming up , hot new measurement tools are coming out for Instagram, Yahoo! The real question is, how can your company take advantage of these updates to improve its own marketing? Here are the top marketing stories of the week. What do YOU think Facebook will reveal? Updates everywhere!

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Hubspot

MARCH 14, 2014

This post originally appeared on the Academy blog. As a marketer, tracking and analyzing data is an important part of the gig. Remember, if you keep a close eye on these metrics, it''ll help you pivot and adjust your marketing campaigns more quickly, helping to get closer to those looming monthly goals. 1) Blog Post Views.

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Blog - Blog is a word that was created from two words: “web log.”

Social Media 101

Social Media Marketing Automation Services Media Work Management 101