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SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. Post on Google Buzz. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office.

SEM 100
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Four Ways to Measure Social Media Marketing Results

Webbiquity

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Anything that measures social interaction.

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Seven Expert Search Engine Marketing Guides

Webbiquity

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Post on Google Buzz.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Adobe Experience Cloud Blog

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? It will also show how much buzz surrounds your campaign. This will allow you to capture the ROI on your social media programs.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Bit.ly - Bit.ly Blip.TV - Blip.TV

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Change or Die | Fast Company

Buzz Marketing for Technology

Find Blogs. My Bookmarks Digg Del.icio.us Unfortunately, that kind of emotional persuasion isnt taught in business schools, and it doesnt come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. Find Blogs.

Companies 100