ViewPoint

AUGUST 20, 2015

Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” Today's blog was submitted by Pam Hege. I also suggest creating an in-house survey that is sent to marketing, sales, and operations team members to gain their feedback on the current processes and areas for improvement.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Why doesn’t our blog have any comments?). Wiley, 2011). Why is that?

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. ” Marketers: Learn, Get Involved & Blog. ” He says blogging is important because putting ideas down on paper forces clarification and deeper understanding of our topics. Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. ” Marketers: Learn, Get Involved & Blog. ” He says blogging is important because putting ideas down on paper forces clarification and deeper understanding of our topics. Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

AUGUST 21, 2013

Anthony Iannarino wrote in a blog that “All generalizations are lies.” People just did not understand how analytical and smart catalogers were (and continue to be). More musings on the premature death knell for outbound sales. One of the biggest and most damaging is that cold calling is dead.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

ViewPoint

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

ViewPoint

MARCH 6, 2012

She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. It doesn’t matter whether that means bringing on dedicated data analysts, working with third-party firms, or tapping into the analytical mindsets and skills of those in the marketing group.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

FEBRUARY 23, 2018

All associates are onshore, PointClear employees, working in a professional environment with an infrastructure of management, analytics and administration to support what they do. See this blog for an analysis of cost and productivity of internal vs. outsourced teleprospecting. Nice makes for a great working environment.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

SEPTEMBER 20, 2012

He also suggests that more sales reps blog, adding, “I know that’s a controversial idea. Bob says this habit is about being more analytical—for example, using technology to make better fact-based decisions. It takes time, and it’s not for everybody. He says top reps are continually digging deeper with customers. Habit 2: Think.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

MAY 5, 2015

There were some terrific responses and I’ll share them over the course of two blogs. He had written a blog on this very topic and was so gracious as to allow me to pull from it. This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

ViewPoint

JULY 9, 2015

So, we compiled the experts' responses and wrote three blogs that summarize what they have to say. In the next blog in this series, you’ll hear from the following experts: Matt Heinz talks about how easy yet dangerous it is to stick with the status quo. Here's part two. Part 3 (coming up). Trish Bertuzzi. Kyle Porter. Matt Heinz.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Automation Services 120

ViewPoint

MAY 2, 2012

Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. Paul’s Blog: gillin.com/blog. Another common mistake made by B2B marketers is spreading themselves too thin across numerous sites without specific goals in mind.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

MAY 7, 2015

This is part two of a two-part blog. By leveraging business intelligence and analytics solutions such as Lattice Engines, sales organizations are able to know precisely what targets they want to go after. Click here to catch up on part one. ).

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120