B2B Marketing Traction

JULY 31, 2014

Blogging drives traffic to websites and generates leads. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Strategy is even more important when you have multiple people blogging. Now you need to communicate your strategy with others so that the blog posts adhere to your objective.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. Implementing a multiple-author blog is like herding cats. The blog implementation was an interesting challenge, as it involved coordinating several people who were asked (not told) to contribute. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JANUARY 15, 2013

I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan. In his blog post, 3 Ways Mobile Insights Are Informing Online and Offline Marketing , Paul Dunay points to three things to learn from mobile users – 1.) Use Google Analytics to measure activity on your site using mobile devices.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

MAY 2, 2014

In this blog post I share some of my observations about the differences between the two, and what is needed to bridge the gap. This is just one of many articles and blog posts calling for increased cooperation between the two executive roles. Flickr Photo by Scott McCleod, Some Rights Reserved.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

DECEMBER 1, 2011

When is your tweet, blog post, and video content enough? Up to a month for Google to crawl your new site or new blog. So plan to: Blog frequently. Register your website and blog with directories. Keep analyzing traffic and keywords with Google Analytics. When will you see results from social media and SEO?

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

MARCH 13, 2015

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. Today’s marketing provider must be tech savvy, with direct experience in executing search engine optimization, website development, social media and analytics.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

OCTOBER 25, 2012

This issue has especially reared its ugly head now that blogs have been proven to get great results for online marketing. Last I heard, the blog abandonment rate was 95%.) Don’t start a blog if you don’t like to write or don’t have the time – hire someone who does. analytics is more critical than ever.

Work Management 100

Work Management Marketing Management Planning Trade Show 100