Anything Goes Marketing

DECEMBER 12, 2006

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Bloggers for the most part write because they want to be heard and your analytics justify the time that you sit at your keyboard (for the most part although my wife still needs convincing and web stats, well they just don't do it).

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. How can you use your blogs for this purpose? Engage Your Blog Visitors What does this mean? How do you engage your blog visitors?

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

FEBRUARY 6, 2008

If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. The drawback for bloggers is that you can't get Adsense but hey, if I was blogging for the money I would have quit long ago. I've got a fairly simple solution.

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

MAY 26, 2007

A while back I wrote about the concept of a " blogletter " that combines a newsletter and a blog. When you leave a comment on my blog, I get an email that tells me what you wrote about. Tags: web analytics email marketing business blog B2B enewsletter e-marketing Web 2.0. In the "new world" of web 2.0, How do you do this?

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

FEBRUARY 25, 2007

Matt Beslkin over at the Ominiture blog points out a few of these in his recent post: The Dark Side of A/B Testing: Don't Make These Two Mistakes! Tags: web analytics email marketing B2B e-marketing Marketing Sherpa. There are some mistakes in A/B testing though that you need to look out for. Chad PS - Do you have any testing stories?

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

JANUARY 27, 2008

This is also easy to do by examining the search terms from your analytics program. I just realized that I waited too long to blog as I have a bunch of tips saved up. PPS - Thanks Bulldog Solutions for mentioning my blog and quoting me for my post on using video in email. Hope the tips helped!

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

MARCH 18, 2007

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. Here are some quick tips from the experts - Google that is - on how to improve your landing pages. I found #4 interesting: "Using qualifying copy".

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100