Remove blasts
Remove Analytics Remove Education Remove Precience Remove Salesforce.com
article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.