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Industrial Marketing Today
JULY 1, 2011
Consider integrating Web analytics into your email marketing. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. The old email marketing strategy of batch and blast is no longer effective. Industrial email marketing today.
Industrial Marketing Today
SEPTEMBER 1, 2011
I see too many marketers in the industrial sector that still use a “batch-and-blast” e-mail marketing strategy. You need to tie together web analytics and your e-mail marketing in order to get a complete picture about subscriber behavior. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence” ).
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Industrial Marketing Today
AUGUST 26, 2011
The old days of batch and blast email marketing and one-size-fits-all content are over but that does not mean outbound marketing is dead. I suggest that manufacturers and industrial companies think more along the lines of an integrated marketing approach that has a good mix of both inbound and outbound tactics.
Industrial Marketing Today
OCTOBER 2, 2010
The old email marketing strategy of batch and blast or spray and pray is no longer effective. Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy.
Industrial Marketing Today
APRIL 26, 2011
Whenever you are tempted to use “batch and blast” emails, stop! You can also create segments based on behavioral patterns from past emails and Web analytics. Manufacturers, engineering companies and distributors can all benefit from the use of dynamic content in their emails. When should you use dynamic content?
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