Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. One primary function of web analytics is to tell you where your site traffic comes from.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. For instance, sales tools can automate emails required at every buying stage, you can perform A/B testing using the best subject lines suggested by the tool. Investing in a random sales tool is a waste of time, money and effort.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

NOVEMBER 7, 2022

Updates this month to the ZoomInfo platform include a refreshed admin portal experience, TalentOS feature improvements, and upgrades within our Chorus platform. You can also access searches by type, filter the dashboard by user group, and subscribe to have analytics sent straight to your email inbox. Here’s a breakdown of what’s new.

Zoominfo 130

Zoominfo API Class Contacts 130

Rev

SEPTEMBER 27, 2023

There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. We’ll also share recommendations on 10 of the best sales tools that you can use to streamline your sales processes. We can’t tell you exactly which sales tech stack is the best for your business.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Zoominfo

FEBRUARY 27, 2021

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. 1 for good reason.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

JULY 26, 2022

That’s the value of ZoomInfo’s Enterprise API technology. ZoomInfo APIs automatically move our B2B data and intelligence directly into the systems and tools that our customers use every day — like a CRM, marketing automation platform, and sales engagement system. WebSights API is incredibly valuable to marketing teams.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. Do we have the budget?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Still, many of these offerings have predictive analytics to help you make decisions. Use a CRM with built-in predictive analytics to gain deeper insights into your customers and their patterns.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

SEPTEMBER 30, 2020

With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. link] pic.twitter.com/2zU4Npo3ld — ZoomInfo (@ZoomInfo) January 23, 2020. The perks of it are that you can leverage the voice of someone who already has the ear of your best buyers. Check it out!

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. At ZoomInfo, we’ve spent a lot of time thinking about and optimizing the way plays work and what makes them successful. What is a Play?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Trigger Marketing 130

Zoominfo

FEBRUARY 28, 2022

To get the most out of a chatbot, you’ll need data that can deliver personalized engagement and accurate analytics to measure what matters. The chatbot then uses this information to customize the visitor’s conversation and track which experiences are performing best with them, moving that prospect into the fast lane.

Zoominfo 130

Zoominfo Customer Satisfaction Click Rate Lead Scoring 130

Zoominfo

DECEMBER 20, 2021

The best way to unearth key buying signals from your audience? Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” ZoomInfo MarketingOS Finally, ABM with data you can trust.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Zoominfo

MAY 30, 2018

But—as the best content marketers will tell you, analyzing and applying customer data is complicated and time-consuming. Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics?

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. At ZoomInfo, we’re always working to enable you to be the best. G2dotcom [link] pic.twitter.com/1FEAc6jlUP — ZoomInfo (@ZoomInfo) September 25, 2020. Identify And Target Strategic Accounts.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

MAY 5, 2019

But first, the experts at ZoomInfo put together the following questions to get you thinking about the strategy behind your spending: What is the ultimate goal of your email marketing program? Do you have access to the analytics you need? Do you have access to the analytics you need? Not sure where to start?

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

SalesIntel

MARCH 8, 2023

Robust reporting: Insightful analytics help you track your progress and measure the effectiveness of your campaigns while giving you the signals you need to adjust your strategy. ZoomInfo ZoomInfo can match ICP profiles with prospects in its database by searching for subjects and phrases linked to certain sectors.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

MAY 9, 2022

“If you’re writing emails and sending them manually, your ability to execute on that workflow is limited by the amount of people you have working on your team,” says Michael Maimone, head of sales for Chorus, Chat, and Engage at ZoomInfo. Fortunately, the best sales engagement platforms are designed to be as user-friendly as possible.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

AUGUST 3, 2022

Take a quick ride with us as we give you the inside scoop on how data analytics and market intelligence, coupled with sound business management and strategy, can take your global sales strategy to the next level. At ZoomInfo, tenured employees teach new hires all about our company culture, industry, and processes.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Zoominfo

JULY 13, 2020

At their best, personas can help us better understand users and meet their needs. They don’t serve a whole lot of purpose when it comes to making personas the best they can be. They don’t serve a whole lot of purpose when it comes to making personas the best they can be. At their worst (i.e Identify buyer personas!

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

OCTOBER 5, 2021

With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. link] pic.twitter.com/2zU4Npo3ld — ZoomInfo (@ZoomInfo) January 23, 2020 2. The perks of it are that you can leverage the voice of someone who already has the ear of your best buyers. Check it out!

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Zoominfo

MARCH 9, 2023

HR works to ensure the company has the right people for the right roles, while talent acquisition focuses on finding, attracting, and engaging the best candidates in the market. Creating an employer branding strategy: Develop a solid employer branding strategy to attract the best talent and differentiate the company from competitors.

Acquisitions 130

Acquisitions Zoominfo Word of Mouth High Quality Lead 130

Zoominfo

OCTOBER 22, 2021

You can achieve the best outcomes when you keep the two in balance. The best way to maintain a balance between business development and sales is to alternate the priority you give to each one. Keeping these distinctions in mind will drive much stronger decision-making and your business onward into the best version of its future.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

DECEMBER 23, 2021

It typically includes steps for candidate prospecting , outreach and engagement, assessment of skills and cultural fit, and finally making an offer to the best candidate and closing the open role. Personalize candidate outreach Using personalization in the recruitment funnel is just as effective as it is for sales and marketing.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

JANUARY 11, 2021

Even if you don’t have much to go off of current or past customers, there’s analytics to gather from such as website visitors, social media interactors, content downloaders, webinar attendees, and more. Identify your best customers. Let’s say your company sells accounting software that specializes in advanced finance analytics.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Webbiquity

JUNE 20, 2017

Essentially, an ICP defines the shared characteristics of your best buyers-giving you a guide to work off of throughout your ABM campaign. Here are the four data-sets you’ll need to develop your ICP: Firmographic data: Common company attributes of your best customers such as employee count, location, annual revenue, and growth.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Zoominfo

AUGUST 19, 2021

ZoomInfo RevOS: Accelerate Your Pipeline Data-driven solutions that connect your business to buyers at every stage. Technographics : The applications and software infrastructure used by a business, such as AWS, HubSpot, Salesforce, and ZoomInfo. Choosing a DaaS provider is a critical decision for any business. Get a Demo What is DaaS?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Zoominfo

AUGUST 19, 2018

Like many marketing tactics, social media is often a game of trial and error; you aren’t going to see your best results your first pass through. To harness your best results, you need to implement an analytics and reporting strategy. For more information about reaching your B2B sales and marketing goals, contact ZoomInfo today!

Social Media 174

Social Media Work Management Marketing Management Media 174

Convince & Convert

FEBRUARY 9, 2024

To test what works for you and best integrates into your sales and marketing strategies. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. Look to the opportunities that best fit your organization, current pain points, and capabilities.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Zoominfo

SEPTEMBER 29, 2021

For ZoomInfo, that means advanced tech tools, expert verification, and best-in-class privacy compliance. Conversation intelligence (CI) Conversation intelligence involves call tracking combined with artificial intelligence-powered analytics. And that’s where ZoomInfo specializes.” Are they the right size?

Enterprise Management 100

Enterprise Management Marketing AI Automation Marketing Management 100

SalesIntel

OCTOBER 27, 2022

That way, you can select the best tools for your business. . Best Lead Providers for B2B in 2023. The best part of SalesIntel’s customer service? – ZoomInfo is a sales intelligence platform with a big contact database that may help your sales force with lead creation, market research, and insight-driven engagement.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

Zoominfo

NOVEMBER 4, 2018

The point is, the best sales stacks empower execution just as much as performance measurement. So, while gamification apps, predictive analytics, and the like can be effective, if you’re sales reps are not happy with your existing technology stack, you should probably avoid shiny new toy syndrome. ZoomInfo can help!

B2B Sales 147

B2B Sales Ad Building Zoominfo B2B 147

Customer Experience Matrix

DECEMBER 13, 2020

Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. But the real reason for its growth may be that interactions are shifting to digital channels where success will be based more on relentless analytics than an occasional flash of uniquely human insight.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

JUNE 25, 2018

Best Practices for Using YouTube for B2B. Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. YouTube Analytics – a partner platform to Google Analytics – allows you to measure the success of your YouTube channel using a variety of performance metrics.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Vidyard

JANUARY 6, 2022

And as we face a future of work that is more flexible and agile than ever before, the best enterprise sales tools are working double-time to keep our teams connected and productive. Zoominfo 2.5 Zoominfo Zoominfo is a contact intelligence software for list building. But not all technology is equal. Contents 1. Terminus 2.6

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101