Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Varicent

DECEMBER 7, 2021

These analytics helps senior management understand and define the business case for future investments based on more than just conjecture and hoping that past sales data mirrors future results. it’s the best for many organizations. This is an exercise in applying experience and judgment by sales reps and sales managers.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

DivvyHQ

AUGUST 11, 2023

Explore how the latest SEO tools can be your content's best friend, driving you to the top of the search charts. Tired of getting lost in the search engine shuffle? Say goodbye to confusion and hello to effective (and more efficient) content creation!

SEO 71

SEO Tools Best Practices Content 71

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

AccuData

MAY 6, 2021

Professional writing solutions are a dime a dozen but you really have to do your homework when deciding which one is going to provide you with essay writing service the best results. There are several distinct types of writing services which are available and each has its own advantages and pitfalls.

Service 40

Service Best Practices Opt-out Opt-in 40

Convince & Convert

DECEMBER 1, 2014

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Next, we started using Inbound Writer to help select and refine some of the topics we write about here. Predictive Content Analytics Resulted in Better Content Marketing. That was a real eye-opener for me.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Anyword

OCTOBER 5, 2023

So let’s discuss those moments, and how best to leverage data for true Performance Writing that can bring sustainable results to your marketing efforts moving forward. Taking a Performance Writing perspective means identifying the very best messaging, those high-performing talking points that resonate most deeply with audiences.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s great, but let’s narrow it down.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. It’s not just a new version of Google Analytics. It’s a complete overhaul, and it’s reshaping how we approach data analytics.

Marketing Analytics Tools 257

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 257

Martech Advisor

NOVEMBER 11, 2019

Customer experience is a critical asset in maintaining customer loyalty for brands, and AI technology combined with data analytics may be the key to keeping consumers engaged in a crowded market, writes, Cris Kuehl, VP of Analytics and Client Insights, Sitel Group. Set a Higher Standard for the Employee Experience.

Analytics 89

Analytics Loyalty Training Paid Search Agency 89

Heinz Marketing

AUGUST 6, 2022

What’s The Best Way To Connect With Your Audience Remotely? Rue writes that determining your target demographic, sticking to solid posting practices, and fostering engagement are the main points of focus in level-up a company’s social media presence. ” How Well Does Your Company Use Analytics?

Analytics 55

Analytics B2B Thought Leadership B2B B2B Sales 55

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And what’s the best way to improve your email campaigns? Using Analytics to Boost Email Signups. KPIs vs. Metrics (& Why It Matters).

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Scoop.it

OCTOBER 13, 2022

Content is one of the best ways to connect with your target audience and build relationships. The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. What Are Social Media Analytics?

Curation 85

Curation Social Media Analytics Personalization 85

Parse.ly

OCTOBER 5, 2022

What is my team writing about? Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. Whatever your approach, make sure your entire team is able to see analytics every day. Determine who is likely using data in their decisions by noting who is actually logging into your analytics tool.

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Oktopost

APRIL 2, 2021

To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics. What is LinkedIn Analytics? Knowing your analytics in such a viable market is crucial to measuring your company’s marketing goals. Where to Find Your LinkedIn Analytics. The 3 Categories of LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. Keep Searching for the Best SEO Strategies One of the best SEO strategies is to keep looking for effective SEO strategies. Image Source: HubSpot Write Content for Humans by Humans We know that talk about artificial intelligence replacing humans is all the rage.

SEO 269

SEO Marketing & Strategy Long Tail Marketing Best Practices 269

Marketing Insider Group

NOVEMBER 6, 2023

This isn’t just throwing ads out there and hoping for the best. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Here’s a quick guide to some key tools : Analytics and Tracking Platforms These tools are crucial.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Convert

SEPTEMBER 4, 2020

I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses. Most relevant for companies that use analytics are the privacy laws around the use of cookies. Based upon a study , 56.6%

Analytics 83

Analytics Banners Privacy Allocation 83

Anyword

APRIL 12, 2022

When it comes to running effective campaigns, it’s often not enough to create content, go live, and hope for the best. Here, we’ll explore the power of Anyword’s analytics and scoring capabilities. Not enough time to write your copy? The Impact of Anyword’s Predictive Scoring & Analytics.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Copywriting 52

Martech Advisor

NOVEMBER 22, 2019

Customer listening isn’t a new concept, but as consumer expectations become increasingly demanding, understanding the true voice of the customer (VoC) is critical, writes, Jeff Gallino, Founder & CTO, CallMiner. Learn More: 6 Ingredients for a Successful Customer Analytics Implementation. Performance. Peace-of-mind.

Analytics 72

Analytics Marketing AI Generation Customer Satisfaction 72

Marketing Insider Group

JANUARY 2, 2024

You may even consider writing content for different types of stakeholders. Whether it’s writing for guest publishers, setting up blogging relationships, or having someone pitch your content as resources to journalists and other bloggers, there’s real power in generating backlinks for your website URLs.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. A Strong Portfolio The best way to tell if a prospective digital marketing agency can do the work is by checking the receipts. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Marketing Insider Group

MARCH 11, 2024

Improving Video Content for Better Goal Fulfillment Making your video content the best it can be is a must. Analyze and Adapt: Use analytics to track the performance of your videos. A/B testing different thumbnails can also be a great way to see what works best for your audience. Which ones are hitting the mark?

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Marketing Insider Group

FEBRUARY 1, 2024

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? It’s the art (and science) of using data, trends, and analytical tools to predict future changes in SEO. Video Source: Google Analytics 2. Image Source: Statistica So, what exactly is SEO forecasting?

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Webbiquity

MAY 9, 2023

What’s the best approach for creating that strategic plan? These are among the key questions for marketers to ask when determining how best to reach their goals. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits. How do you know your tactics are working?

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

FEBRUARY 12, 2024

Clear navigation, concise content, and a clean layout are your best friends. Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Conduct A/B Testing Test different versions of your web pages to see what works best. Yeah, don’t be that website. Ready to master website UX?

Marketing Websites 230

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 230

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 339

Enterprise Management Paid Search Agency Work Management Traffic 339

Marketing Insider Group

FEBRUARY 14, 2023

Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety. 8 Methods to Writing Creative Email Subject Lines 1. Here’s a special gift for you 4.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Predictive Analytics AI doesn’t just react; it predicts. But it’s best to use it as a tool for enhancing and scaling marketing tactics rather than replacing any humans behind the strategy.

Paid Search Agency 290

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 290

Marketing Insider Group

APRIL 10, 2024

Consumers want to feel like you have their best interest in mind and that you truly understand their needs. Many of these platforms leverage AI, predicting the best outcome for the task at hand. Recognize Your Hurdles Alongside writing your goals, make a note of what hurdles or challenges you’re likely going to face.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

NOVEMBER 8, 2021

I am not referring to performance analytics. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. This is great information for analytics teams to build social audiences based on the business and IT job function. Let me explain.

Buyer's Journey 347

Buyer's Journey PR Content Analysis 347

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. Measuring success.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. Measuring success.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Spiralytics

JANUARY 25, 2023

In this article, we’ll talk about how you can further finetune your content marketing campaign using website analytics tools and heatmaps. Website analytics has been developing at a tremendous pace recently, and various analytics tools have been made to understand user behavior and interactions better. But watch out!

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Martech Advisor

DECEMBER 6, 2019

Adtech companies are using AI and machine learning processes in analytics to catch incidents early, keep publishers happy and save revenue, writes, Amit Lev, VP Product, and Marketing, Anodot. Even the best ad managers can’t possibly manage it alone. Learn More: How Programmatic Evolved Within 8 Years.

Marketing Management 56

Marketing Management Analytics Correlation Paid Search Agency 56

Optinmonster

FEBRUARY 15, 2024

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. And before you can even start writing, you have to think of an idea for a lead magnet first! Beacon’s Blog Post Recycle will convert your best blog posts into lead magnets in just a few clicks. What’s Coming Next?

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96