Unbounce

JULY 5, 2023

Specifically, AI analytics. Similarly, Google has watched how humans craft language—what you type and which words tend to go together. Like “To whom it may concern” or “Actions speak louder than words.”) The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) The answer: AI, baby.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Use of words that will invoke excitement, urgency or exclusivity. Thoughtful questions.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Zoominfo

MAY 30, 2018

But—as the best content marketers will tell you, analyzing and applying customer data is complicated and time-consuming. Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics?

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Salesforce Marketing Cloud

JUNE 14, 2022

The CRM Analytics Summer ’22 Release is here! The new release from CRM Analytics (formerly known as Tableau CRM) will allow you to seamlessly access, collaborate, and share insights from anywhere. Let’s take a deeper look at some of the biggest new features in this CRM analytics summer release.

CRM 98

CRM Analytics Aggregators Keywords 98

FunnelEnvy

SEPTEMBER 19, 2022

Whether you’re running complicated data analytics platforms driven by AI and machine learning or a simple email marketing automation platform doesn’t matter. In this article, we’ll go over a few different ways you can find the right operator for your analytics, including information about the pros and cons of each method.

Analytics 78

Analytics Paid Search Agency Work Management Top of Funnel 78

Vision Edge Marketing

MARCH 12, 2024

In the insightful words of Jeff Bezos “What we need to do is always lean into the future; when the world changes around you and when it changes against you—what used to be a tailwind is now a headwind—you have to lean into that and figure out what to do.”

Training 242

Training Work Management Paid Search Agency Analytics 242

Aberdeen

DECEMBER 3, 2019

Analytics solutions are innovating rapidly to keep up with the influx. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Traditional analytics is static. Traditional analytics is static.

Marketing AI 81

Marketing AI Analytics Work Management Marketing Management 81

Webbiquity

MARCH 26, 2024

Smart Brevity Count: 639 Words | 2½ Minutes The Big Picture Most of us write the wrong way. Publications that pay contributors by the word. SEO articles that say you need 1,500 to 3,000 words on a page to rank. Go Deeper Smart Brevity isn’t about simply writing less, but about communicating more using fewer words.

Newsletter 172

Newsletter Blogger PR Paper 172

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!

Marketing Analytics Tools 129

Marketing Analytics Tools Analytics Google Conversion 129

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. Read next: How to choose a marketing analytics platform.

Analytics 101

Analytics Work Management Marketing Management Click Rate 101

Martech Advisor

NOVEMBER 11, 2019

Customer experience is a critical asset in maintaining customer loyalty for brands, and AI technology combined with data analytics may be the key to keeping consumers engaged in a crowded market, writes, Cris Kuehl, VP of Analytics and Client Insights, Sitel Group. Set a Higher Standard for the Employee Experience.

Analytics 89

Analytics Loyalty Training Paid Search Agency 89

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Well there’s one tool that you simply can’t do without: Google Analytics. With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Convince & Convert

DECEMBER 1, 2014

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Overall, predictive content analytics generated more page views with 77% less content created. That was a real eye-opener for me.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Oktopost

APRIL 2, 2021

To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics. What is LinkedIn Analytics? Knowing your analytics in such a viable market is crucial to measuring your company’s marketing goals. Where to Find Your LinkedIn Analytics. The 3 Categories of LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

B2B Marketing Analytics

MARCH 5, 2019

Been working with the company for over a year, I know the sales leader personally who is one of those few leaders who truly understand nuances of sales/marketing data and leverage analytics to drive performance on a daily basis. Knowing this sales leader well, I had a feeling that something interesting was coming up and boy was I right!

Analytics 63

Analytics Cross-Selling Top of Funnel Advertising Funnels 63

Marketing Insider Group

NOVEMBER 8, 2021

I am not referring to performance analytics. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. This is great information for analytics teams to build social audiences based on the business and IT job function. This is called audience conversation analysis.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Digilant

MARCH 11, 2021

You have to initiate data-driven responses i.e., perfectly align your digital marketing and real-time analytics in order to keep your potential customers from simply clicking away from your site or choosing another brand. In other words, what does digital success look like for your brand? Create a Metric For Success.

Analytics 59

Analytics Marketing Analytics Tools Work Management Marketing Management 59

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. Whatever your approach, make sure your entire team is able to see analytics every day. Determine who is likely using data in their decisions by noting who is actually logging into your analytics tool. Use bookmarklets. Select Parse.ly

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Anyword

OCTOBER 5, 2023

So let’s discuss those moments, and how best to leverage data for true Performance Writing that can bring sustainable results to your marketing efforts moving forward. Taking a Performance Writing perspective means identifying the very best messaging, those high-performing talking points that resonate most deeply with audiences.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Martech Advisor

NOVEMBER 22, 2019

It’s time to really get to know your customers – and that starts with leveraging the power of artificial intelligence (AI)-enabled speech analytics to unlock invaluable benefits in several important areas of business. Learn More: 6 Ingredients for a Successful Customer Analytics Implementation. Performance. Peace-of-mind.

Analytics 72

Analytics Marketing AI Generation Customer Satisfaction 72

Moz

MARCH 23, 2021

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool?

Analytics 75

Analytics SEO Marketing Websites CTR 75

Convert

SEPTEMBER 4, 2020

I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses. Most relevant for companies that use analytics are the privacy laws around the use of cookies. Based upon a study , 56.6%

Analytics 83

Analytics Banners Privacy Allocation 83

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. So now that we’ve established why you should care about YouTube, let’s break down how exactly you can best take advantage of the opportunities this massive platform provides. What is YouTube Analytics? Metrics matter.

Youtube 59

Youtube Analytics Click Rate Demographics 59

Hubspot

AUGUST 2, 2020

The term "sales data analysis" can sound a bit overwhelming — all three words, individually, can be imposing in their own right. So when you combine all three of those words, you land on a phrase that can be hard to stomach. Compile your sales data manually or use sales analytics software on a rolling basis. Let's jump in.

Budget Programs 97

Budget Programs Enterprise Management Analytics Work Management 97

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The question is no longer “why” data science, and the dialogue has shifted “how” to best leverage it.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Parse.ly

FEBRUARY 18, 2022

Learn how to solve four common content marketing challenges with insights from content analytics , s o you can create a more effective and engaging journey for your users. You don’t know the best channel to create or promote your content. You don’t know the best channel to create or promote your content.

Analytics 52

Analytics Content Marketing Allocation Content 52

Webbiquity

APRIL 23, 2024

This post delves into ways to make sure your email campaigns bring the best results. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Image credit: WordStream According to Instapage , including just five words in your subject line can increase opens by 15.9%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Anyword

APRIL 12, 2022

When it comes to running effective campaigns, it’s often not enough to create content, go live, and hope for the best. Here, we’ll explore the power of Anyword’s analytics and scoring capabilities. The Impact of Anyword’s Predictive Scoring & Analytics. With Anyword, this is very much possible.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Copywriting 52

Act-On

SEPTEMBER 24, 2023

First, select a “seed word.” This word is a general term that describes your topic. For example, “marketing automation” is a seed word, but “how to purchase marketing automation tools” is a long-tail keyword. And the reason we love terms at the bottom of the funnel is that prospects are very close to purchasing.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Webbiquity

MAY 9, 2023

Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” What’s the best approach for creating that strategic plan? These are among the key questions for marketers to ask when determining how best to reach their goals. What are the potential benefits, and how will they be measured?

Social Media 313

Social Media Social Marketing Planning Tips 313

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Consider the best practices below for creating email content. Use power words. Some of the top email analytics tools include the following: HubSpot.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Seismic

NOVEMBER 18, 2020

Enter Seismic’s Content Analytics : a suite of data, dashboards, and integrations that offers a 360-degree view of content performance from creation to close that powers revenue teams to accelerate deals and business growth. Let’s take a look at Seismic’s Content Analytics and what they can do for your business.

Top of Funnel 52

Top of Funnel Analytics Enterprise Management API 52

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Televerde

OCTOBER 20, 2020

Case in point: predictive analytics in sales and demand generation. 6 Ways to Use Predictive Analytics to Drive Sales and Demand Generation. Predictive analytics lets you take historical behavioral data and use it to predict future behavior. Instead, use predictive analytics to nurture leads seamlessly.

Analytics 59

Analytics Marketing AI Demand Lead Scoring 59