Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 97

Work Management Webinar Metrics Marketing Management Software 97

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Adobe Experience Cloud Blog

MARCH 25, 2020

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Many best practices focus on maximizing registrations, but webinar attendance is what matters most.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Litmus

AUGUST 13, 2021

In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. Didn’t make the live webinar? Thank you to everyone who chimed in during the webinar with a question! We recorded the whole thing.

Webinar Metrics 102

Webinar Metrics Planning CAN-SPAM Enterprise Management 102

Lake One

JULY 27, 2023

But that changed when HubSpot introduced its new Customer Journey Analytics tool. HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. Measure the impact of each touchpoint on customer engagement and conversion.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Your theme is the cornerstone of your webinar’s success.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Vidyard

AUGUST 26, 2020

Webinars are one of the best uses of your online event bandwidth. One of the top tools for hosting webinars is Zoom. In this guide, we’ll dig into everything you need to know about how to use Zoom Webinar—from pre-webinar prep to post-webinar followup. Zoom Webinars 101 1.1 Zoom Webinar Features 2.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Webbiquity

NOVEMBER 21, 2021

Here are some of the best Cyber Week deals, across SEO, accounting, and other task areas. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. Webinar & Webcasting Tools. Webinar Ninja. Accounting Software. Sage Accounting. OptinMonster.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Optinmonster

FEBRUARY 11, 2024

You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Our most recent Dresner Advisory Services Luncheon Learning monthly webinar was focused upon data science.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

LeanData

FEBRUARY 9, 2021

Throughout the entire customer journey, account engagement analytics illustrate the level of interest in, and commitment to, your brand, and provides an early indicator of the impact your ABM are making. . The post Using Engagement Analytics to Drive ABM Success appeared first on LeanData. Using account engagement data to spur growth.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Search Engine Journal

JANUARY 16, 2022

Upcoming Webinar: Learn how to best measure digital success and make KPIs an essential tool for your company's bottom line. The post KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar] appeared first on Search Engine Journal.

Webinar Metrics 105

Webinar Metrics Paid Search Agency Search Marketing Marketing 105

Litmus

OCTOBER 12, 2020

As if 2020 hasn’t been scary enough, email marketers are facing new trends and a changing marketing landscape that threaten to overwhelm even the best laid plans. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Don’t worry.

Webinar Metrics 90

Webinar Metrics Domain Deliverability CAN-SPAM 90

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. It’s not just a new version of Google Analytics. It’s a complete overhaul, and it’s reshaping how we approach data analytics.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users? What are they doing well?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Porch Group Media

JANUARY 28, 2021

“Next best action” is about customer-centric marketing, putting consumers at the heart of each and every marketing action, customer journey and experience. It considers the next action a consumer will take or should take based on the journey they’re on and the best way marketers should respond. Click here to learn more.

Webinar Metrics 52

Webinar Metrics Demand Best Practices Purchase Intent 52

Litmus

FEBRUARY 17, 2022

Didn’t make the live webinar? We’ve highlighted some questions from the webinar, along with our responses, below. Leslie recommended getting clear on what information you need and for what purpose, then working with your data, analytics, and/or CRM team to figure out the best way to get that data.

Webinar Metrics 82

Webinar Metrics Work Management Personalization Marketing Management 82

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? What are best practices for testing dynamic content? Great question!

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 49% check analytics for every post. >>> Related: 12 Ways to Leverage Your Existing Investment in B2B Webinars. 3) Webinar benchmarks. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And what’s the best way to improve your email campaigns? Using Analytics to Boost Email Signups. KPIs vs. Metrics (& Why It Matters).

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly? How Do They Help?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly? How Do They Help?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Marketing Insider Group

JULY 15, 2021

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. And like webinars and on-line conferences, Tweetchats can be a great “offer” in demand generation including tele and inside marketing/SDRs. The Tweetchat Event.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

SpotMe Blog

JUNE 28, 2023

We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1 But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Oktopost

MAY 30, 2023

It may not be the solution for a kale aversion or Frappuccino habit, but it’ll be the best thing you could do for yourself (and the businesses) this week. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution? The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users? What are they doing well?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Choose a topic and a headline that has great search potential.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

PathFactory

JUNE 29, 2023

Best practices to implement: Training your sales team to take action on leads in near real-times Pulling detailed engagement analytics for your commonly-used assets across campaigns and 3rd party sites. Providing interactive educational content and webinar experiences to provide more engaging and effective training.

Practices 52

Practices Best Practices DemandBase Outreach 52

BOP Design

AUGUST 4, 2020

And Kate Lister, President of Global Workplace Analytics estimates that 25-30% of the workforce will be working-from-home multiple days a week by the end of 2021. So how do you continue to put your best foot forward when your new workspace may be a cramped home office or your kitchen table? Quality Sound.

Conference 86

Conference Webinar Metrics Marketing Agencies 2 Video Marketing 86

Blue Flame Thinking

SEPTEMBER 25, 2023

Hosting webinars and events can be a good way to gain new readers. Email Best Practices: Building Blocks for Success Here are several best practices to deploy and pitfalls to avoid with your email marketing efforts. The post Email Marketing: Best Practices & Pitfalls appeared first on Blue Flame Thinking.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52