The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix. Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Buzz Marketing for Technology

JUNE 27, 2008

Consider how you might use the interactive possibilities of the Internet and Web 2.0 Filed under: General non-profit interest , nptech , Best practices , Non-profit Communications , training , publicity. How web masters and administrators can do more with less. Case studies and best practices. Best practices.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Marketing Insider Group

JUNE 9, 2010

The best way to answer these questions is to implement a social media monitoring program. Upon completion the next step is determining where your target audience is actively engaged, who the key influencers are and how does your target audience consume and share information. Bit.ly – use this tool to create shortened URLs and track clicks.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” Let’s see how Google Analytics can help you do just that. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Best yet, call it an experiment. Dion Hinchcliffes Web 2.0 Google Analytics. Labels: Personal knowledge management. 0 comments: Post a Comment. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Dale Arseneault. View my complete profile. Disclaimer. Call it inspiration. Call it insanity. October (2). August (2).

Work Management 100

Work Management Web 2.0 Personalization Differentiation 100

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Analytics is the new marketing creative! Branding is an expense item like the rest of marketing. Post them to a site like slideshare.net.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Content Marketing Institute

APRIL 10, 2018

We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities. In the HubSpot: Inbound Marketing and Web 2.0 I then went into our Google Analytics account to prove what assumptions were accurate and which were not.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

WebMarketCentral

AUGUST 24, 2009

Poking fun at Web 2.0 Geek humor at its best. Poking Fun at Web 2.0 Naming Conventions: Pot Calling Kettle Black by The Officially Official Blog of Searchles The folks at social bookmarking site Searchles have some fun with web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. The best take away from the presentation is their conversion formula: C = 4m+3v+2(i-f)-2a.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Of the hundreds of Facebook applications available, which ones are best for business? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Industrial Marketing Today

AUGUST 24, 2009

REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. So the next best thing is to think about the story. So the next best thing is to think about the story. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

WebMarketCentral

DECEMBER 31, 2009

Discover the answers to these questions and others here in more of the best posts on social media from this year. Which tools are most important for social media participation, analyzing what's being said, and separating important substance from the noise? What’s In Your Social Media Toolkit?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. October 10-13, Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. October 10-13, Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Buzz Marketing for Technology

JUNE 27, 2008

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. It is the younger generation that Tom mentions as possible change agents who use web 2.0 Web Advertising. Web Services. Tom was writing Thinking for a Living at the time.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. The one thing that this recession has taught B2B marketers is to do more with less. So, what should you do to revamp or redesign your current website?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

WebMarketCentral

SEPTEMBER 3, 2009

Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. Tags: Web 2.0 Take advantage of new tools to raise your own profile by commenting on existing content? Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Tags: Web 2.0 How can you make more efficient use of social media? Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 22, 2009

Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. domain to enhance your company's web presence. Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

MLT Creative

JANUARY 31, 2011

February 9, AMA Atlanta Best Bets for 2011 Atlanta, GA: Find out what industry leaders predict will happen in the year ahead. February 14-17, Social Media for Government Washington, DC: This year’s topic: How to engage your employees & citizens by using the latest Web 2.0 technologies to drive communication results.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Tags: Web 2.0 How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Social Tagging.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Adobe Experience Cloud Blog

AUGUST 5, 2011

At the time, I thought the best gift I could offer was a Marketing Operations mindset. Align the yin to Web 2.0’s Analytics should not become anal -ytics. Marketing Operations is the best bet to repair it. The best marketers will flee poorly run departments. Enterprise Transformation. Competitive advantage.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

MLT Creative

APRIL 29, 2011

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 10-11 , Customer Response Summit Hollywood, FL: Learn how corporate America is responding to emerging customer response channels through social media, web 2.0

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

WebMarketCentral

MARCH 3, 2008

Sites ** technorati tags: Zamzar, Avantstar, Quick View Plus, David Berkowitz, TypePad Widget Gallery, Nabbit, SitePal, Avatars, Mitch Joel, Loren Baker, Search Engine Journal del.icio.us

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

MLT Creative

SEPTEMBER 30, 2010

October 18, Digital East 2010 Washington, DC: Over 75 leading speakers will be addressing best practices and trends in social media, mobile, online advertising, ecommerce, cloud computing, web analytics, search, online video, email, ORM and more. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

WebMarketCentral

AUGUST 25, 2008

Use Gmail as a web-based hard drive for file storage? Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. What sets it apart from the crowd of other alternative search engines is the way it presents search results in Web 2.0-style

Tools 20

Tools Best Practices RSS PageRank 20

Hubspot

AUGUST 2, 2011

At different times in the last two years, I’ve heard green, pink, red, orange, and even light blue as THE ONE COLOR that works best. Green is also heavily used at the moment, being the chosen hue of many web 2.0 Everyone seems to have their favorite color. Obviously, this can’t be the case. The result?

Web 2.0 28

Web 2.0 Traffic Webinar Metrics User-Generated Content 28

Online Marketing Institute

JANUARY 25, 2010

Is this the best projection of market growth — i.e., is this ‘the number’ for 2010? Share and Enjoy: Related posts: Marketing Over Coffee Podcast: Marketing Automation and Web Analytics The Impact of Moore’s Law on Marketing Marketing As a Key Driver of Business Growth Are Marketing and Mathematics Getting Married?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

WebMarketCentral

JULY 21, 2009

In the data analytics / business intelligence world, most of the innovations over the past couple of decades have been incremental, with a few discountinuous innovations like illuminate. The best humor is first, well, actually funny, and second, actually relevant to your Twitter following. Tags: Web 2.0 Make me laugh.

Twitter 20

Twitter Web 2.0 RSS B2B 20

Valasys

NOVEMBER 21, 2022

A static HTML version of the world wide web that dominated the early 90s but was restricted to a one-way communication channel where an enterprise could only display information without any provisions for customers to interact. . A decade later, in 2004, the world saw the release of Web 2.0, Why choose Tapcart over others?

Work Management 40

Work Management Enterprise Management Marketing Automation Services Top of Funnel 40

Industrial Marketing Today

OCTOBER 26, 2009

The above two web analytics are not mere statistics for your webmaster. That’s why your Home page may not always be the best entry point. That level of pre-qualifying is best left for the lead scoring stage. Low conversion rate — is the percent of site visitors who take a desired and measurable action.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Webbiquity

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. Lisa also recently authored a guest post here on web analytics and lead scoring.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. Lisa also recently authored a guest post here on web analytics and lead scoring.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100