Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. Read next: How to choose a marketing analytics platform.

Analytics 104

Analytics Work Management Marketing Management Click Rate 104

Salesforce Marketing Cloud

JUNE 14, 2022

The CRM Analytics Summer ’22 Release is here! The new release from CRM Analytics (formerly known as Tableau CRM) will allow you to seamlessly access, collaborate, and share insights from anywhere. Let’s take a deeper look at some of the biggest new features in this CRM analytics summer release.

CRM 98

CRM Analytics Aggregators Keywords 98

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Customer Experience Matrix

JANUARY 27, 2021

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Optinmonster

MAY 16, 2023

And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. That being said, if you’re not already using Google Analytics to boost your conversions… you should start right away. Google Analytics Reports help you look at data over a set timeline, and in more depth.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Template 64

Customer Experience Matrix

NOVEMBER 3, 2018

I’ve for years divided customer management systems into three broad categories, which are best seen as layers in a unified architecture. The core technology challenge facing today’s marketers can be viewed as connecting these silos by adding the customer database, analytics, and personalization components that sit in between.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Marketing AI 93

Customer Experience Matrix

JULY 17, 2015

Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July. But the two vendors in question ( Evergage and Jetlore ) and another I spoke with earlier ( Sailthru ) were downright religious about the superiority of their approach (individual-level selections in every case).

Segmentation 120

Segmentation Work Management Analytics Automation 120

Martech

NOVEMBER 20, 2023

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. This will help you avoid choosing a vendor that doesn’t offer the critical features you need. This research will help you narrow down your list of potential vendors. Set up demos with these vendors to make relevant comparisons.

Enterprise Management 107

Enterprise Management Marketing Management RFI RFP 107

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform , powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave : B2B Customer Analytics, Q1 2019 report. 6sense scored the highest amongst vendors evaluated in the Go to Market Insights, Prediction and Prescriptive Insights, and Customer Insights criteria.

Analytics 48

Analytics Forrester Marketing Management B2B 48

Martech Advisor

NOVEMBER 22, 2019

Customer listening isn’t a new concept — but as consumer demand for personalization reaches an all-time high in a world cluttered with vendor options, analyzing and tracking the true voice of the customer (VoC) to excel in customer experience (CX) has never been more critical. In fact, CX is overtaking product as the No.

Analytics 72

Analytics Marketing AI Generation Customer Satisfaction 72

Martech

JANUARY 9, 2023

How vendors differentiate on capabilities. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly try to differentiate on the ability to scale (especially to new marketing channels), usability, ease of implementation and customer experience features. Predictive analytics.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 120

Webbiquity

AUGUST 4, 2020

Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. It integrates with tools like Salesforce, HubSpot, Slack, and Facebook pixel.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

ANNUITAS

MAY 24, 2016

Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” But I bet “you know a guy who knows a guy” who is “killing it” with predictive analytics, right? Everybody’s doing it, right? Are you doing it?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

Customer Experience Matrix

DECEMBER 16, 2018

It took some time for the vendors to realize that the database itself was ultimately more valuable than any one application, because the database was more central to their clients’ needs. But a more realistic explanation is that clients are always asking for new features and vendors are eager to oblige.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Webbiquity

MARCH 15, 2022

This is especially true for B2B vendors, as the buyer’s journey is often complex — one purchase can be months in the making and require input from multiple decision-makers. Google Analytics (GA) is a powerful, free tool that provides information and reports on how visitors are interacting with your website.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

JULY 21, 2020

to extract insights from analytics or generate leads). What’s the best time to display a pop-up on your site to help build your email list? The best subject line to use? Discover which products it’s best to promote, when, on which platform, and more. Fortunately, no!

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Identify roadblocks.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

B2B Marketing Analytics

AUGUST 24, 2019

Across all our marketing analytics projects , we see that events are the biggest driver when it comes to deal acceleration and new pipeline creation. Here are the key areas our our events analytics framework: Account coverage and geo-spatial data (via zip codes etc.)

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Martech

OCTOBER 22, 2021

This doesn’t mean that the well-established SEO best practices should be cast aside, however. Enterprise-level platforms may also provide more extensive link and site audits or analytics that include predictive scoring systems to identify potential opportunities to improve page performance or link authority. Custom site crawls/audits.

Enterprise Management 137

Enterprise Management Marketing Management Search Marketing Lead Ranking 137

Martech

SEPTEMBER 22, 2023

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. CRM and MAP vendors are the ones you already know the best and have likely been with the longest.

Digital Asset Management 116

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 116

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. Answer: Very unlikely. .

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. Learn more and read Best of MarTechBot posts here. As it turned out, you did get value from it.

Work Management 107

Work Management Generation Marketing Management CMO 107

Marketri

APRIL 17, 2024

They’re tired of their teams and vendors engaging in random acts of marketing that don’t yield results. CEOs want marketers to use data analytics for three purposes: To drive decisions on where to allocate their marketing resources, continually optimize their marketing campaigns, and measure the results with confidence. Here’s my take.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

ClearVoice

MAY 6, 2019

Analytics systems, such as Google Analytics, are so easy to set up that there are few reasons for a company not to do so. However, with so much data available in the analytics suites it can be discombobulating to know where to start. Why an analytics dashboard is important. But where to start?

Marketing Analytics Tools 75

Marketing Analytics Tools Analytics Enterprise Management Google 75

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Capabilities of sales enablement platforms. Integrations with other business technology. Coaching and training.

Digital Asset Management 95

Digital Asset Management Enterprise Management Work Management Marketing AI 95

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? analytics, log files, a proprietary tracking pixel). • Are they showing us our “must-have” features?

Enterprise Management 103

Enterprise Management Digital Asset Management Work Management Marketing Management 103

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. As noted above, however, when it comes to email marketing, “more” is not always the best option. Email marketing is ubiquitous in both B2B and B2C marketing today.

Email Marketing 125

Email Marketing Automation Tools Planning 125

Aberdeen

DECEMBER 27, 2018

Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem. Today’s buyer intent analytics have come a long way. Strengthen your team’s statistical understanding so that they can accurately interpret results from vendors and maximize your ROI.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. The major differences tend to fall into three major buckets: support and customization, feedback options, and data collection and analytics.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93

Martech

DECEMBER 19, 2023

On the bright side, marketers can look for best-of-breed solutions that integrate well with existing tools and skill sets to build an ecosystem that meets their campaign management needs. Project management tools from several vendors can be used to track progress, assign work and send notifications.

Work Management 79

Work Management Marketing Management Marketing Automation Services Budget Programs 79

Aberdeen

JANUARY 28, 2019

Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights. Companies that report using advanced analytics, for example: Achieve 22.1% improvement vs. 2.9%

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40