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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2%

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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

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Mastering the art and science of creative analytics

Martech

In the new analytics landscape, creative execution emerges as the critical optimization lever. Not much has changed in recent years to deepen our understanding of which creative elements work best and why. Media plans are largely built to ensure creative content effectively reaches the right audience at the right moment.

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The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Vision Edge Marketing

Best Way to Win Hearts & Minds? It requires thorough market research to form, validate, and fine-tune your positioning platform. Buy Your Best-Practices Workbook What Does Great Positioning Look Like? Use surveys, interviews, and data analytics to gather valuable insights. Make sure they choose you. Have questions?

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Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. So the best thing to do is to immediately remove hard-bounced email addresses.

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B2B Reads: Sales Tips, Moving On From Cookies, & Leader Validation

Heinz Marketing

Improving Strategic Outcomes With Advanced Analytics. Learn how digital analytics is revolutionizing strategy. How to Best Connect On A Human Level: Are Emotions The New B2B Marketing Tool? But the strongest companies take four key actions that deliver the best of both. Thank you for the great read, Colleen Francis.

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How AI in analytics is transforming the way marketers work

Unbounce

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?