Marketing Insider Group

MAY 11, 2021

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2%

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? It is used to identify patterns and trends in data for informed decision-making.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

APRIL 8, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. See more about how marketers are using MarTechBot here.

Business 74

Business Best Practices Marketing AI Forecasting 74

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

InsightSquared

JUNE 24, 2020

The results are in and once again, InsightSquared has been named a Leader in G2’s Sales Analytics and Analytics Platforms (formerly Business Intelligence) categories. Best Support – Awarded to the product that earned the highest Quality of Support rating in the Relationship Index in its category. Our users say it best.

Enterprise Management 156

Enterprise Management Analytics Marketing Management Peer-to-peer 156

Vision Edge Marketing

APRIL 16, 2024

CCBCC implemented a comprehensive digital automation initiative across its manufacturing and distribution operations, leveraging technologies such as robotics, automated guided vehicles (AGVs), and data analytics. Because these processes are key to scaling growth, we are often asked about the best ways to approach process optimization.

Digital Transformation 216

Digital Transformation Work Management Terms and Conditions Marketing Management 216

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

MARCH 18, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. See more about how marketers are using MarTechBot here.

Budget Programs 109

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 109

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Side by side this trend will be a continued evolution where influencers, regardless of their follower counts, play a pivotal role in steering the product development process.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Vision Edge Marketing

OCTOBER 23, 2023

Best Way to Win Hearts & Minds? Sustainability : A positioning framework should be relevant over time and adaptable to changes in the market and industry trends. It should not rely solely on fleeting trends but should have a lasting impact. Buy Your Best-Practices Workbook What Does Great Positioning Look Like?

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. We have developed a list of some of the best AI detectors available, enabling businesses to explore their options.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

Trends 94

Trends Funnel Advertising Digital Marketing Funnels Loyalty 94

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Televerde

JUNE 14, 2022

While most people believe that customer service analytics are only helpful for sales teams, it’s actually an excellent tool for all customer-facing teams, including marketing, operations, and customer service. Customer service analytics is the process of collecting and analyzing metrics from your customer service teams.

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different. After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Rethinking analytics. Rethinking analytics.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

LeanData

DECEMBER 1, 2022

Below, you’ll see how engagement analytics can not only measure your ABM effectiveness, but provide insight on how to continuously improve. . Metrics, Analytics & Insights. Metrics, analytics and insights are related terms, and they are often mistakenly used interchangeably. In fact, they are very different.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Martech

APRIL 1, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Data Analyst: Analyzes campaign performance, identifies trends, and provides insights to optimize the retargeting strategy. The post Retargeting campaigns to acquire new customers: Best of the MarTechBot appeared first on MarTech.

Paid Content 89

Paid Content Campaigns Allocation Marketing AI 89

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

Marketing Attribution 119

Marketing Attribution Marketing Analytics Tools Analytics Features 119

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. The best part? Explorations.

Marketing Analytics Tools 106

Marketing Analytics Tools Segmentation Analytics Google 106

LeadsRX

FEBRUARY 8, 2022

February 08, 2022 – Today, marketing analytics company LeadsRx shared the trends it sees emerging in 2022 that contribute to the unprecedented innovation taking place in performance marketing, marketing attribution and marketing analytics technologies. Attribution and Analytics Are No Longer Just Enterprise Solutions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. How to get to your TikTok analytics. Choose a category.

Analytics 131

Analytics Viral Marketing Work Management Demographics 131

Martech

DECEMBER 18, 2023

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Data and analytics: CX transformation programs require a data-driven approach. Get MarTech!

eCommerce 104

eCommerce Marketing AI Best Practices Consulting 104

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

Social Media 120

Social Media Analytics Media Template 120

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions. Some of them are free while others are paid – but all bring in enormous value to the sales process. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. To help you figure out what to prioritize in 2022, Conductor combed through search data and identified the top five eCommerce trends brands will embrace in the new year.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111