Apollo

OCTOBER 18, 2018

Some things to think about tracking, what’s your SQO conversion rate? One of the key benefits of an ABS strategy is that it helps sales teams talk to their best fit accounts – Tier 1 accounts. How’s the health of your sales pipeline? How to Track Fundamental Metrics for a SaaS Company.

SQO 66

SQO Eye-Tracking Open Rate Conversion Rate 66

Apollo

OCTOBER 18, 2018

Some things to think about tracking, what’s your SQO conversion rate? One of the key benefits of an ABS strategy is that it helps sales teams talk to their best fit accounts – Tier 1 accounts. How’s the health of your sales pipeline? How to Track Fundamental Metrics for a SaaS Company.

SQO 40

SQO Eye-Tracking Open Rate Conversion Rate 40

PathFactory

JUNE 16, 2023

A B2B Lead Nurture Manual: Best Practices for the Perfect B2B Lead Nurture Flow According to our 2023 Content Intelligence Report: The Rise of the Anonymous B2B Buyer , B2B content consumption has started to normalize when compared to the huge spike of content consumption during the pandemic. It can also help you identify any content gaps.

Lead Nurturing 59

Lead Nurturing Marketing Qualified Leads Lead Ranking B2B Marketing 59

PathFactory

APRIL 20, 2021

At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. BOFU content for SQO. Nothing will destroy your nurture program like bad timing — even if you’ve armed it with exceptional content and the best martech in existence. MOFU content for MQL-SQL.

B2B Marketing 105

B2B Marketing Ad Building Marketing Qualified Leads Lead Ranking 105