Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . Understand where teams are spending their time and how jobs are being worked.

Activities 156

Activities Analytics Work Management Class 156

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 139

Marketing Analytics Tools Social Media Top of Funnel Analytics 139

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. Not much has changed in recent years to deepen our understanding of which creative elements work best and why. Media plans are largely built to ensure creative content effectively reaches the right audience at the right moment.

Marketing Attribution 96

Marketing Attribution Creativity Analytics Paid Search Agency 96

Heinz Marketing

FEBRUARY 20, 2023

One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And How to Capitalize on Them with Call Tracking” says Healthcare digital ad spending will continue to increase in 2023. So how can the Healthcare industry leverage digital ad spend? of their total ad spend to mobile devices.

Paid Search Agency 78

Paid Search Agency Spending Ads Companies 78

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

AUGUST 2, 2023

Web analytics and call analytics have a lot in common. This made call analytics enterprise-level expensive. Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., Dig deeper: Does your organization need a call analytics platform? “If

Analytics 95

Analytics Paid Search Agency Advertising Agencies Keywords 95

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

FunnelEnvy

MARCH 21, 2022

By the year 2023, video ad spending on social networks in the U.S. Part of this is a result of the pandemic of 2020, which caused an initial reduction in paid media prices due to reduced spending that later corrected after advertisers realized the new importance of digital reach. Use Closed-Loop Analytics. Click To Tweet.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

ClickDimensions

OCTOBER 24, 2023

Data-driven marketing not only allows for better targeting and personalization, but it also leads to a 15-20% increase in ROI on marketing spend. – Source In this blog post, we will explore the best practices for data hygiene that can help you maximize the effectiveness of your marketing efforts.

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. Today, that’s how marketers are spending their time. Sometimes they even decide suddenly to spend unproductive time with their spouses and kids — or just go surfing!

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Varicent

DECEMBER 7, 2021

A sales forecast helps the rest of the business to make decisions about spending and investment and plan new product or service launches. However, getting a forecast right has never been more critical because of the pace of change in business, which places a significant premium on making the right spending and investment decisions every time.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. For instance, sales tools can automate emails required at every buying stage, you can perform A/B testing using the best subject lines suggested by the tool. Investing in a random sales tool is a waste of time, money and effort.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Optinmonster

FEBRUARY 11, 2024

You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Aberdeen

DECEMBER 3, 2019

Analytics solutions are innovating rapidly to keep up with the influx. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Traditional analytics is static. Traditional analytics is static.

Marketing AI 81

Marketing AI Analytics Work Management Marketing Management 81

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Brightedge

JANUARY 23, 2023

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset date. Users of Google’s enterprise version, GA360 will have until June 30, 2024 to make the switch.

Analytics 59

Analytics Google Enterprise Management Privacy 59

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

LeanData

FEBRUARY 9, 2021

Plus, average spending on ABM investments have climbed to over 27 percent of annual marketing budgets. Throughout the entire customer journey, account engagement analytics illustrate the level of interest in, and commitment to, your brand, and provides an early indicator of the impact your ABM are making. . Report what matters.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

RDIGS

JUNE 15, 2023

Data analytics can improve your business! It is becoming more and more obvious that data analytics will play a bigger role in corporate strategy and in keeping the company stable as it should. Businesses also utilize data analytics to help them make decisions. Diagnostic Analytics: This focuses more on why something happened.

Analytics 52

Analytics Business Lead Ranking Customer Satisfaction 52

ConvertKit

OCTOBER 30, 2020

Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune. For budding creators, that means YouTube presents a unique opportunity to share your content with a broad audience and reach them on a channel they spend time using. Stand out from the noise.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Seismic

JANUARY 21, 2021

Gartner’s research also shows that, on average, buyers only spend 17 percent of their time meeting with sellers during the buyer journey. By using information and analytics to understand a prospect’s business challenges, sellers are better positioned to deliver resonant content experiences throughout the sales cycle.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And what’s the best way to improve your email campaigns? Using Analytics to Boost Email Signups. KPIs vs. Metrics (& Why It Matters).

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. A/B testing allows you to experiment with different variations and determine which ones yield the best results.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Sprout Social

AUGUST 10, 2022

In this article, we’ve compiled a list of the best influencer marketing tools to get you started. Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Stay on top of trends.

Marketing Budget 112

Marketing Budget Budget Programs Enterprise Management Work Management 112

Sprout Social

MAY 8, 2023

And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. Users on average spend 23.5 Users on average spend 23.5 Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. to 5 p.m.)

Best Practices 107

Best Practices Social Media Work Management Education 107

Stevens & Tate

FEBRUARY 5, 2021

Google Analytics is a popular web analytics tool that you can utilize to analyze and track your website traffic. You can understand your site better with Google Analytics, improve your SEO ranking and avoid some common mistakes with the following Google Analytics tips. Top Google Analytics Tips. Why HTTPS Google?

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Tips 64

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

SocialPilot

JANUARY 11, 2024

Post on LinkedIn at the best time, every time. GET STARTED FOR FREE One of the factors that can help you get maximum engagement is finding out when is the best time to post on LinkedIn. But finding the best time to post on LinkedIn can be a tricky business. How we’ve identified the best times to post on Linkedin? ​​Our

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Content Standard

OCTOBER 23, 2018

Skyword360 is a reimagined version of our platform, designed to enable marketers to plan, create, and deliver extraordinary content experiences that connect with their customers across every channel where they spend their time. Unsurprisingly, this shift in focus coincides with significant growth in spending on branded content.

Class 61

Class Analytics Best Practices Planning 61

LeadsRX

JANUARY 12, 2022

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Oktopost

MAY 30, 2023

It may not be the solution for a kale aversion or Frappuccino habit, but it’ll be the best thing you could do for yourself (and the businesses) this week. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) this year, while spending on offline channels will grow 5.9%.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52