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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. Alright, now the list.

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The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts

ClearVoice

In this article, we will provide a brief review of the three best email tracking apps available today — namely HubSpot, SalesHandy, and Mailtrack — highlighting the different strengths and limitations of each. Other features we liked best about SalesHandy include the ability to schedule emails and automate follow-ups. SalesHandy.

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How to Write Facebook Messenger Copy That Converts

Hubspot

Tool tip: Dashbot is a free chatbot analytics platform to show where users get lost. Tool tip: Botsociety has heatmaps and screencasts so you can iron out confusing flows ahead of time. The formula works best when all three pieces work together. To make error messages work for Messenger bots, you need all three parts.

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Where Does Martech Fit in the Creative Agency Triumvirate?

ClearVoice

These three professionals need to work together to ensure their campaigns are well built, target the right audiences, and can be tracked and analyzed, all while providing the best bang for the buck. How can they join forces for the best marketing outcomes? Loom allows users to quickly record screencasts, videos, and more.

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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. She launched the email course in mid-May 2020 with a one-page website , a couple of paragraphs, a screenshot of her Google Analytics, an opt-in form , and a short bio.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

And perhaps best of all, one video can speak to thousands of customers. In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. The best part is, you don't need any SEO expertise -- it all just works on its own. In-depth analytics from Wistia lead to great results.

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The 12 Best Special-Purpose Business Software Tools

Webbiquity

Most of the posts so far in this series on the best online business tools have addressed marketing functions. This was the 46th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: