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Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

Data analytics and insights are the keys to unlocking this potential. According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services. This growth reflects the growing importance of data analytics in today’s business environment.

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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. See more about how marketers are using MarTechBot here.

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 111
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G2 Users Rank InsightSquared a Leader in Sales Analytics and Analytics Platforms

InsightSquared

The results are in and once again, InsightSquared has been named a Leader in G2’s Sales Analytics and Analytics Platforms (formerly Business Intelligence) categories. Best Support – Awarded to the product that earned the highest Quality of Support rating in the Relationship Index in its category. Our users say it best.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Let’s briefly examine two key facets of technology that are significantly impacting customer experience: the dynamic responsiveness of chatbots and the invaluable insights derived from data analytics. The other side of the coin is customer satisfaction. Consider a B2B e-commerce platform leveraging advanced analytics tools.

B2B 242
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G2 Users Rank InsightSquared a Leader In Sales Analytics…Again!

InsightSquared

When it comes to awards, G2 is one of our favorites as it’s based directly on real customer feedback, comparing InsightSquared with more than 50 vendors across multiple factors including customer satisfaction, ease of use, speed of implementation, and more. Sales Analytics. Analytics Platforms. AI Sales Assistant.

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The Importance of Customer Service Analytics in 2022

Televerde

While most people believe that customer service analytics are only helpful for sales teams, it’s actually an excellent tool for all customer-facing teams, including marketing, operations, and customer service. Customer service analytics is the process of collecting and analyzing metrics from your customer service teams.

Analytics 114