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Customer Experience Matrix
JULY 17, 2015
Among segment-based systems, collaborative filtering uses product selections almost exclusively: this is the classic “customers who looked at this product also considered these products” approach, which doesn’t take into account other aspects of the customer’s history.
Customer Experience Matrix
AUGUST 27, 2015
Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).
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Customer Experience Matrix
NOVEMBER 3, 2018
I’ve for years divided customer management systems into three broad categories, which are best seen as layers in a unified architecture. An important point is it’s hard to do a good job of delivering messages, so delivery systems are large, complex products. Let’s start with the big picture. But I digress.
Customer Experience Matrix
NOVEMBER 27, 2013
Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own. On to Aginity itself.
Customer Experience Matrix
MAY 21, 2015
Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. But I digress. Where was I?
Customer Experience Matrix
JANUARY 27, 2021
The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.
Customer Experience Matrix
DECEMBER 13, 2020
It seems just yesterday that we were impressed to hear that a company’s product was “AI-powered”. Marketers increasingly worry that AI will ultimately replace them , even if it makes more productive before that happens. A closely related subplot is continued security breaches as companies fail to secure their data despite best efforts.
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