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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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What is predictive analytics?

Martech

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Predictive analytics can be used in almost any field, from climate change to sports. The predictive analytics solutions market has grown steadily over the past 10 years. Classification models.

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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. See more about how marketers are using MarTechBot here.

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Best Free Social Media Analytics

TrustRadius Marketing

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. This helps you optimize how your product or service is positioned within your niche market. Talkwalker.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

Tuesdays and Wednesdays are the best days to send emails. For example, you could send emails to people who have purchased a certain product, or who live in a certain geographic area (this is important for national or global organizations). Using best practices are likely to further enhance newsletter performance.

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Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

Data analytics and insights are the keys to unlocking this potential. According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services. This growth reflects the growing importance of data analytics in today’s business environment.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2%