Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn how Gmail opens are reported in Email Analytics.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

APRIL 18, 2024

Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. Canva held its #4 spot, likely as more email marketers have to learn how to do more with less, and it’s known as the best tool for non-designers to use.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Litmus

NOVEMBER 15, 2022

How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? When’s the best time to send an email campaign based on your unique audience? Litmus Email Analytics can show you the way. The best time of day to send emails4. End of Aug 2021 . Gmail: 29.8%.

Trends 89

Trends Privacy Protection Privacy Analytics 89

Litmus

MAY 24, 2022

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Rethinking analytics. Privacy-proofing. Some ways to privacy-proof include increasing collection of zero-party data and getting your first-party data in order. Rethinking analytics. AI for personalization. Newsletters.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Litmus

DECEMBER 10, 2021

What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether. The main effect Apple’s Mail Privacy Protection (MPP) has on email marketers is inflated opens. Great question!

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% Why we care : This is further evidence that open rates are, at best, a questionable KPI.

Open Rate 112

Open Rate Studies Privacy Protection Click Rate 112

Litmus

OCTOBER 14, 2021

I’ve been in the email space for over two decades, now the VP of Email Marketing & Analytics at Oracle for the corporate marketing teams. We run the marketing technology stack that they use, making their campaigns as efficient and successful as possible with a tight analytics feedback loop. What’s next for email analytics?

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Martech

MARCH 11, 2024

The rise in consumer privacy protection has resulted in even more significant signal loss, prompting marketers to move away from the legacy multi-touch attribution (MTA) or marketing mix modeling (MMM) as a means of assessing campaign performance.

Cost per Acquisition 130

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Navigate the Channel

JANUARY 3, 2024

The “best level” of personalization which adds value without being perceived by the individual as “creepy” and as an attempt to manipulate has yet to be identified,” according to a research article for Digital Business journal. Use analytics tools to gain insights, such as these from MailJet.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

MARCH 10, 2022

Privacy trends impacting email performance and analytics. As a result of current privacy updates, like Apple Mail Privacy Protection , for example, about 43% of marketers are changing how they measure email performance. But, if our data is any indication, we’re starting to see an inflection point.

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

Martech

MARCH 16, 2023

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Analytics team. Monetizing the first-party data we have gathered.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Tracking at the granular, user-specific level will be more difficult, especially for multi-touch journeys. Not a Parse.ly

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Martech

APRIL 9, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Another is marketing analytics firm ChannelMix. “We

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

SmartBug Media

AUGUST 23, 2023

A few examples include: Market research: Marketing departments can leverage AI for customer segmentation, personalized messaging, and predictive analytics. Identify AI tools that can add efficiency to your business operations, and thoughtfully implement those tools with plenty of input from the humans who know your business best.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Adobe Experience Cloud Blog

APRIL 20, 2020

Like its Wix alternative, Jimdo Dolphin’s AI algorithm will rely on the answers to basic questions it’ll ask you, compare them to its vast database of website elements and modern design best practices, before showing you a ready-to-publish site. You can also make desired changes here, too. . Boosting security at scale.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Valasys

AUGUST 29, 2023

Predictive Analytics: Leveraging AI-powered predictive analytics, marketers can identify high-value target accounts likely to convert or engage with the brand. This aids marketing teams in concentrating their efforts on the accounts with the best chances of converting.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Martech

OCTOBER 18, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Senate in July. Why we care.

Marketing Automation Services 105

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 105

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule. And Now, Some Legalese.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

SmartBug Media

MARCH 18, 2019

Because video is becoming such an integral part of digital marketing, we want to dive into the differences and benefits of video hosting platforms to help you decide which might be best for your business. Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. Sharing buttons.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Convert

APRIL 26, 2022

Austria recently prohibited the use of Google Analytics because their data is stored in the United States, where privacy protection is more limited. You should be able to find out where the data is held in the organization’s privacy policy. So, which A/B Testing Platforms are Privacy-Friendly?

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

The Customer

APRIL 14, 2020

July 6, 2021 It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it. 7 min Which Party Data is the Best Party Data?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. We recommend the rich, reliable data available with Litmus Email Analytics ! The horror! That’s right.

Privacy Protection 103

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103

Litmus

JULY 6, 2021

Here’s how you can answer the call: Gain critical audience insights into your current email subscriber base using advanced email analytics to understand how many of your subscribers are viewing emails on Apple devices and in Apple Mail. Let’s be the iPhone. The post Marketing’s Pivotal Moment: Are You a BlackBerry or an iPhone?

Marketing AI 87

Marketing AI Privacy Protection Privacy SMS 87

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. Customer data platforms offer a solid solution to this problem.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

DECEMBER 15, 2023

Check out The 2023 State of Email Design Report to learn how best email marketers are creating email. Be sure you and your team are aware of international email laws that apply to you, data privacy best practices , and changes to the email marketing landscape like Apple’s Mail Privacy Protection (MPP).

Email Marketing 91

Email Marketing Marketing & Strategy Marketing Strategy Planning 91

Martech

OCTOBER 31, 2022

This may sound like a simple action to take but consider that each department is doing its best to keep up with its own daily demands. Create special processes and environments for data and analytics and sales. Increasingly, we are seeing this data function, coupled with analytics, as a major force in driving corporate growth.

Work Management 108

Work Management CMS Development Paid Search Agency Lead Ranking 108

Martech

JUNE 3, 2022

For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results.

Marketing Automation Services 142

Marketing Automation Services Enterprise Management Work Management Marketing Management 142

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Scroll maps show you how deep visitors reach into your page and help you understand the best place to position crucial info. Are you losing them at specific points on the page?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. According to our State of Email Analytics report , nearly half of brands (45%) don’t track email interactions down to conversions. Here’s what we found.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Get insights into your audience—even with increasing privacy measures.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Martech

MAY 18, 2022

Google Analytics is the top player when it comes to tracking website visitors. But with great value comes great responsibility, and Google Analytics lacks in that department. On top of that, Google recently announced it will end support for Universal Analytics in July of 2023, forcing users to switch to Google Analytics 4 (GA4).

Marketing Analytics Tools 97

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 97

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Take a look at this email from Instead, which abides by all the accessibility design best practices. Here’s how it looks. Wrapping It Up.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Hinge Marketing

MARCH 12, 2020

The best performing firms use their digital marketing assets to promote their offline activities. At the same time, this process will have to be counterbalanced with adequate privacy protections. As the economy has improved, competition for the best recruits has become fiercer. Your website should facilitate this process.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Oktopost

FEBRUARY 1, 2023

It includes affirming that all messaging is accurate, non-misleading, and compliant with laws, regulations, and standards, such as: GDPR (the EU General Data Protection Regulation). The US: CAN-SPAM Act (sets the rules for commercial email) COPPA (Children’s Online Privacy Protection Act).

Social Media 62

Social Media Advertising Agencies Paid Search Agency Media 62

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Some “best practices” are even conflicting. So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116