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5 steps to make the most of your reporting and analytics

Martech

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. Read next: How to choose a marketing analytics platform.

Analytics 101
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Use your Passion for Data to Join the Data-vangelist Movement

Vision Edge Marketing

It includes the ability to analyze data and derive insights from the analytics. As you gain more data literacy, your analytics mastery increases; enabling your organization to leverage descriptive, diagnostic, predictive, and prescriptive analytics. . What is your level of completeness for marketing permissions?

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The 5 best practices of digital asset management

Martech

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. Auditing your assets before implementing a DAM is an important step in ensuring you select the tool that is best for you. Audit your assets. Audit your assets.

Practices 106
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This week’s roundup of AI-powered martech releases

Martech

Seismic Knowledge’s Generative Search Capabilities give reps summary answers using info from across trusted sources while respecting permissions and access control constraints. AI Orchestration powers campaign and journey testing with dynamic next-best-action optimization across channels and customer touchpoints. Get MarTech!

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Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics

Vision Edge Marketing

After listening a bit more I asked, “What customer analytics could your leadership team use right now that would help close some of the revenue gap, and at the same time demonstrate your team’s value?” Our motto, “better to ask for forgiveness than permission.”

Analytics 100
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How to Set Up Google Analytics for WordPress

Hubspot

Have you thought about which website pages they tend to stay on longest, what campaigns bring them there, an d which of your website pages covert the best? Google Analytics can help you unde rstand all of this information and so much more. As is most things with WordPress, installing Google Analytics is a painless process.

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How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data? Best Practices for Collecting and Using Zero-Party Data Following best practices while collecting zero-party data is key to success.

ROI 232