KoMarketing Associates

AUGUST 15, 2018

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. Marketers Failing to Leverage the Potential of Analytics.

Lead Ranking 150

Lead Ranking Lead Scoring Creativity Analytics 150

Adobe Experience Cloud Blog

OCTOBER 12, 2012

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. Rule #1: Give People a Reason to Share.

Peer-to-peer 48

Peer-to-peer Rules Word of Mouth Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 11, 2019

The time is now to earn the respect of our organizational peers. The time is now to earn the respect of our organizational peers. Download The Definitive Guide to Marketing Metrics & Analytics to learn how to drive impact and secure your spot at the revenue table. We’ve earned a seat at the revenue table.

Analytics 133

Analytics Peer-to-peer Planning Thought Leadership 133

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. In Figure 1, we see that high growth government contracting firms grew about two and a half times faster than their average growth peers.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Seismic

MARCH 28, 2024

8 qualities every sales coaching program needs To create the best sales coaching program for your organization, you should start by identifying your objectives and then determine the technology you need to achieve them. Additionally, the lack of experience and knowledge in modeling the right behaviors makes it more complicated.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

ClickZ

MARCH 9, 2021

We spoke with Andy Mecs, the Vice President of Marketing and Innovation at StarKist, to learn more about how StarKist uses conversational analytics to inform product development and marketing strategy. “We To determine the best path forward, StarKist need to better understand the underlying motivations behind consumer interest and intent.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. Maybe that’s the point. Some of this is on them.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 105

Social Media Advertisements Advertising Tools 105

Litmus

JANUARY 14, 2021

But when’s the best time to send email? The best times to send an email. The best times to send an email. Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. It depends! See our findings below. Let’s dig into the details.

Best Practices 136

Best Practices Peer-to-peer Eye-Tracking Click Rate 136

Heinz Marketing

MAY 13, 2023

Video Marketing Analytics: A Comprehensive Guide to Measuring Your Success by Khoshant Lande As video content continues to dominate the digital landscape, businesses are increasingly leveraging this powerful marketing tool to engage with their target audiences. And what’s the best way to get that information?

B2B Sales 95

B2B Sales Peer-to-peer B2B Advertising Benchmark 95

Marketing Insider Group

JULY 20, 2021

Overcoming theses challenges can be as simple as adhering to some of these Employee Advocacy Best Practices. In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. Company social media pages are slowly dying out. Here’s why.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Litmus

JUNE 24, 2022

Attendees can leverage their learnings to maximize their use and investment in Litmus, while also learning strategic email marketing best practices to drive even better returns from their email program. Email Marketer : Discover key concepts across strategy, technology, collaboration and analytics in Litmus. Now’s your chance!

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Martech

NOVEMBER 17, 2023

This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

CMO 89

CMO Peer-to-peer Work Management Fulfillment 89

Vision Edge Marketing

FEBRUARY 27, 2024

Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias. An echo chamber is an excellent metaphor for the concept of confirmation bias. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Act-On

SEPTEMBER 24, 2023

She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. Hitting the #1 position in search results is every SEO marketer’s dream. However, when that doesn’t happen, it leaves you asking: What went wrong?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Hubspot

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success. The Best Social Media Channels for Prospecting in 2022.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Litmus

AUGUST 21, 2019

But what’s the best time to send email? Benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program with our State of Email Engagement report. Sending your email at the wrong time can derail the most well-crafted campaign. It depends!

Peer-to-peer 105

Peer-to-peer Best Practices Advertising Benchmark Open Rate 105

Martech

AUGUST 28, 2023

And by people, I mean thinking about the best customer experience, working with various teams and learning from diverse perspectives — technical, analytical and creative. This may result from differing priorities, the desire to move fast or other excuses. One of the reasons I fell in love with martech was the people component.

Work Management 93

Work Management Peer-to-peer Marketing Management Tips 93

Salesforce Marketing Cloud

MARCH 21, 2022

The growth of digital platforms has provided individuals with the ability to essentially have the world at their We now have the world at our fingertips — thanks to digital platforms. We can now hail a ride with Lyft, pay friends back through Venmo, have groceries delivered by Amazon, and find answers to pressing questions on Google. Learn more.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Marketing Insider Group

JANUARY 4, 2021

When you are an early adopter you must learn on the fly and develop your own best practices. I found that one of the best ways to learn is to network and attend events with your peers and learn from fellow subject matter experts (SMEs). Today, webinars are more important than ever. I drank the “webinar Kool aid” long ago.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Marketing Insider Group

MAY 4, 2020

Producing content in-house is not always the best option. Why do content marketers working in the tech industry struggle with these aspects of content marketing more than their peers working in other industries? Content marketing and the technology industry are a natural fit for each other. Source: Content Marketing Institute.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Litmus

OCTOBER 24, 2023

They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. And we all want to make sure we’re using the best tools for the job at hand. (Or These ESPs are the best of the best, and all ranked highly in the opinions of you all, our dear audience.

Service 95

Service Peer-to-peer Eloqua Opinions 95

Oktopost

SEPTEMBER 13, 2022

But what platforms are best for financial services? To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

ClickZ

DECEMBER 3, 2019

In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using data–not crystalline–to gaze forward at where our business is going. So how can you unlock the benefits of predictive analytics for your business?

Lead Ranking 76

Lead Ranking Analytics Lead Scoring Peer-to-peer 76

Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. This is crucial for B2B companies in tough economic times. This strategy is about keeping business you have with customers you already have.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Martech

FEBRUARY 13, 2024

This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. Your active collaboration with C-suite peers is pivotal in achieving and maintaining martech-business alignment. Which key goals will your marketing efforts affect?

Marketing Automation Services 91

Marketing Automation Services Work Management Lead Scoring Lead Ranking 91

Biznology

JANUARY 19, 2021

The future involves shared data and analytics, e-commerce, value selling, emotionally intelligent customer service, along with the discounts, rebates, and incentives designed to encourage them. Marketing must get involved. I asked Mark Dancer, a deep thinker on the subject, to help us consider the possibilities. Or, what should be the role?

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Oktopost

AUGUST 10, 2023

We’re here to share tips and best practices we’ve discovered along the way. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. This is where the strategic utilization of social media comes into play. This may sound self-explanatory but hear us out.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. “We

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

Marketing Insider Group

DECEMBER 1, 2023

Training methods include information transfer, modeling best practices, and sales practice with feedback. We are among many who believe how you sell is a primary way to create value for prospective buyers, and to differentiate from competitors. Training prepares sales reps to execute. What Are We Coaching For? But what does this really mean?

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

SmartBug Media

JUNE 9, 2023

If you think you are near that tipping point, here are six solid indicators that switching to Klaviyo is the best move for your business. Benchmarking capabilities provide access to Klaviyo peer and performance data to help you prioritize campaign priorities and resources. Your brand has outgrown your email platform.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52