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Google Analytics Setup Best Practices

DAGMAR Marketing

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win.

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The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Vision Edge Marketing

Best Way to Win Hearts & Minds? Better Positioning and Messaging The term ‘Positioning’ was coined in 1969 by Al Ries and Jack Trout in their paper “Positioning is a game people play in today’s me-too marketplace.” Buy Your Best-Practices Workbook What Does Great Positioning Look Like? Have questions?

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HubSpot Customer Journey Analytics Unveils 3 Game-Changing Insights

Lake One

But that changed when HubSpot introduced its new Customer Journey Analytics tool. HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. Measure the impact of each touchpoint on customer engagement and conversion.

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How to Write a White Paper That Generates Quality Leads

NuSpark Consulting

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. How White Papers Work.

Paper 113
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How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy.

Paper 120
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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52
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Book Review: Smart Brevity

Webbiquity

We’re victims of bad incentives, such as: Professors who ask us to write 10-page papers (when two pages would do). It provides “best practice templates, insightful analytics, and productivity-boosting AI features.” Smart Brevity Count: 639 Words | 2½ Minutes The Big Picture Most of us write the wrong way.