Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Attribution Analytics Google 119

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. How to get to your TikTok analytics. Choose a category.

Analytics 132

Analytics Viral Marketing Work Management Demographics 132

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Salesforce Marketing Cloud

FEBRUARY 7, 2024

In today’s AI boom , businesses are recognizing that data fuels the digital engine of best-in-class customer experiences. Rules, regulations, and best practices exist for a reason: to help mitigate the damage that can happen to companies who lack appropriate safeguards. Keep up with trends Why is data privacy important?

Lock-In 59

Lock-In Privacy Practices Work Management 59

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Optinmonster

MARCH 4, 2024

In this article, we’ll cover everything related to split testing, sharing insights, and best practices. How to Conduct Split Testing Best Practices for Split Testing Advanced Split Testing Strategies Best Split Testing Tools What Is Split Testing? Table of Contents What Is Split Testing? Why Should You Run a Split Test?

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!

Marketing Analytics Tools 132

Marketing Analytics Tools Analytics Google Conversion 132

Hubspot

JULY 12, 2019

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site's data, metrics, and insights without leaving your WordPress dashboard. MonsterInsights.

Analytics 76

Analytics Marketing Analytics Tools Best Practices Stats 76

Vidyard

JULY 29, 2022

In this article, we’re sharing five foundational best practices for crafting striking subject lines, six specific writing tips you can use, and an inspiring list of 40+ examples that get emails opened and lead to closed deals. The Best Sales Video Email Tool Record and send sales videos for free. Video Analytics Trends 4.0.2

Practices 96

Practices Examples Best Practices Outreach 96

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

ClearVoice

MARCH 14, 2024

We will explore the ins and outs of integrating email marketing into your content distribution strategy. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Consider the best practices below for creating email content.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

DECEMBER 8, 2023

Are you looking for the best coming soon plugin for your WordPress site? In this article, you’ll learn about the 12 best coming soon plugins for WordPress. Slim Maintence Mode Best WordPress Coming Soon Plugins Here are our picks for the best WordPress maintenance mode and coming soon plugins for 2023! SeedProd 2.

Best Practices 105

Best Practices Landing Pages Template Work Management 105

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Convert

SEPTEMBER 4, 2020

Collecting these data points used to be a matter of just grabbing all of it and later figuring out what you actually need. I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses.

Analytics 83

Analytics Banners Privacy Allocation 83

Marketing Insider Group

JANUARY 31, 2023

Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities. Providing potential partners with access to your Google Analytics account and requesting a review can be a great way to start analyzing a marketing agency’s capabilities.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Ontraport

JUNE 4, 2020

Do you know which of your ads attract the best leads? It takes an enormous investment of time and money to set up a system that can identify exactly which ads, keywords, and audiences attract the best leads. You’re getting advanced attribution tracking that even enterprises struggle to set up, right out of the box. Probably not.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Features 76

Seismic

NOVEMBER 2, 2021

Content analytics give sellers a window into the content that works, as well as how to improve buyer engagement. Several of our customers leverage content analytics to do just that. When in doubt, sellers will opt for the old faithful. Identifying the content sellers actually use. Tracking the content that buyers engage with.

Analytics 58

Analytics Effectiveness Content Marketing Proposals 58

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Optinmonster

AUGUST 16, 2023

Are you looking for the best bulk email services to help you reach a wider target audience? But how do you choose from the multitude of options out there? The most important benefit is detailed analytics. The best bulk email service won’t ask you to be tech-savvy if you want to create email campaigns.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Optinmonster

JUNE 27, 2022

Are you looking for the best email marketing software for your nonprofit website? In this article, we’ll show you some of the best email marketing software for nonprofits. Best Email Marketing Software for Nonprofits. Best Email Marketing Software for Nonprofits. Email analytics and data reports. Easy setup.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

Anyword

OCTOBER 5, 2023

So let’s discuss those moments, and how best to leverage data for true Performance Writing that can bring sustainable results to your marketing efforts moving forward. Taking a Performance Writing perspective means identifying the very best messaging, those high-performing talking points that resonate most deeply with audiences.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? For the best results, you might want to create a landing page for product launches, running a sale, and so on. Best Landing Page Plugins. Let’s start with the best tools for building your landing pages.

Landing Pages 84

Landing Pages Best Practices Eye-Tracking Pricing 84

Oktopost

SEPTEMBER 13, 2022

Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. But what platforms are best for financial services? To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. LinkedIn.

Social Media 84

Social Media Work Management Marketing Management Service 84

Optinmonster

OCTOBER 21, 2021

The best scroll popup plugins not only help improve conversion rates, but they’re also easy to use , customizable , and (most importantly) effective. In today’s article, we’ll look at the 7 best scroll popup WordPress plugins so you can see which would work best for you. Best Scroll Popup WordPress Plugins.

Personalization 88

Personalization Best Practices Trigger Marketing Work Management 88

Marketing Insider Group

MAY 4, 2020

While many organizations start out producing their own content, most soon realize that using a professional content marketing service is a wise investment. Producing content in-house is not always the best option. Your budget will also be a consideration of course, and it may be tempting at first to opt for a lower-cost service.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Vidyard

SEPTEMBER 27, 2022

Their singular focus is to anticipate the needs of sellers so they can do what they do best: close deals. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Optinmonster

NOVEMBER 19, 2023

Spin to win wheels grab attention and make it interesting for customers to opt-in to your marketing email list. In this post, we’re going to show you the best discount spin to win wheel popup plugins to create gamified wheels for your site. Key features include advanced analytics, on-exit overlays, and age restriction popups.

Conversion 79

Conversion Best Practices eCommerce Template 79

Mailmunch

MARCH 29, 2021

this article goes into the best choices to get started with. You’ll also need a multifaceted solution that takes care of every aspect, from lead generation and analytics to campaign building and automation. How to Choose the Best Free Email Marketing Software? Powerful Analytics Tools. What is Email Marketing?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

SalesIntel

JUNE 13, 2023

The importance of quality over quantity takes an important seat at the table, and weeding out inactive subscribers, or even those that no longer actively engage with your content can save you time and valuable resources down the line. Usually, businesses include this option right at the beginning of their opt-in form.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Webbiquity

JANUARY 20, 2021

In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Being legally bound for the way Google Analytics, for example, uses consumer data is nothing if not stressful. By implementing the following actions, you can get the best of both worlds: security and personalization.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Optinmonster

MARCH 31, 2021

Are you looking for the best GDPR plugins for WordPress to make sure you’re not breaking regional laws? Failing to do so can result in heavy fines which, in some cases, is enough to put you out of business altogether. Failing to do so can result in heavy fines which, in some cases, is enough to put you out of business altogether.

Marketing Analytics Tools 80

Marketing Analytics Tools Best Practices Opt-out Adsense 80

Thinkers360

MARCH 15, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Webbiquity

JUNE 13, 2023

A new consumer may try out your product at first on an impulse buy. Your loyal customers are your best brand advocates, creating authentic word-of-mouth. To ensure precision in your personalization, leverage technology to automate data collection and analytics. Personalization can help. Anticipate their needs at every stage.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Digilant

APRIL 13, 2021

Effective digital marketing analytics companies define leading campaigns. Research shows that today, digital advertising and marketing analytics companies are the most sought-after specializations in the industry. Your strategy demands attention, and you should demand the best qualities in a third-party provider.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

Versium

APRIL 1, 2019

Direct Email Campaign Best Practices. To improve the odds that your emails actually reach your targets’ inboxes, and your online reputation is intact so you can email another day, check out these email best practices and resources. First, it helps to know some of the reasons emails can bounce or be filtered out of the inbox.

Email Campaigns 84

Email Campaigns Practices Campaigns Best Practices 84

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76