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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

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Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. In fact, at many firms their client newsletter is a marketing albatross.

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12 Best WordPress Newsletter Plugins for More Engagement

Optinmonster

Do you want to engage your audience and build relationships with them through newsletters? Email newsletters are a great way to get customers to revisit your site by updating them on new content, sales, and product launches. However, to make your newsletters a success, you’ll need the help of plugins and tools.

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How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

Buffer

As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Ghost has a great guide to getting newsletter sponsorships.

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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. See more about how marketers are using MarTechBot here.

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15 Marketing Newsletters You Need to Follow

Scoop.it

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? Convince & Convert ON.

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12 Fantastically Diverse Newsletters in the A/B Testing Space: Micro Hits of The Best in the Industry, Delivered to Your Inbox

Convert

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. Keeping a finger on the pulse of breakthroughs, new technologies, debates, and research is the best way to stay immersed in optimization (which is a less a career and more a way of life). Block time for studying specific newsletters.