Martech

FEBRUARY 15, 2024

Dig deeper: Innovation vs. rebranding: How to choose the best change for your business Step 2: Map the data flow Data management dictates much of the opportunity You don’t have to migrate the data at this stage, but you need to know where it all lives, how it gets used, and where the integration hooks are.

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

Seismic

MAY 17, 2023

Think about the best presentation or pitch you’ve ever received. We were left feeling that the seller cared and had our best interests in mind. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year. 10 mind-blowing microsites by iMedia Connection.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

PathFactory

MAY 2, 2022

Key 1st party buying signals are now surfaced to BDRs, AEs, and field marketing to aid in understanding their buyers with recommended next best actions to close deals quicker. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

xiQ

MAY 19, 2020

Combining the best of strategy consulting and global creative agencies. About Carbon Design. Carbon Design is an agile marketing services firm. Leveraging an on-demand talent network, Carbon has an efficient and flexible model, proprietary solutions, and experienced people who have navigated through dramatic changes.

Design 62

Design Account Based Marketing Personalization Planning 62

Contently

OCTOBER 4, 2016

We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves. Built-in Document Analytics for embedding and optimizing lead forms within downloadable content like white papers and e-books. Contently Live: Built for and by content marketers.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

xiQ

APRIL 4, 2022

xiQ’s Platform consists of three solutions: Sales Intelligence, Marketing Workbench, and Engagement Analytics. Both solutions have embedded engagement analytics that provide insights into optimizing performance. First-party intent data and advanced analytics to individualize every interaction.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

SmartBug Media

AUGUST 31, 2020

Ensuring your profile has rich media will enable it to function as a microsite and give users the best experience possible as they learn about your business and ultimately compare you to competitors in the industry. Would it really be a marketing blog post if we didn’t talk about data and analytics?

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Salesforce Marketing Cloud

DECEMBER 7, 2022

Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. Our 11 Best Business Podcasts of 2022. presentations, demos, videos, mockups, microsites, etc.). CRM, win/loss analysis), external data (e.g. physical, social, tech) quotes that represent key insights. Trending Articles. 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. It’s best supported in Apple’s various email clients. To best serve your audience, we recommend using email client usage data from your subscribers, such as provided by Litmus Email Analytics. But first things first.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

NuSpark Consulting

JANUARY 12, 2012

Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. Measuring conversions and what to look for in your analytics. How to implement A/B tests and what factors to consider. The content and design elements of a landing page that drives conversions.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

ClearVoice

JANUARY 30, 2020

The exact elements that go into a case study are flexible, and can change according to what works best in it. You can get by with just a few case studies if they’re strong, but they are supposed to show the best work you can do. Any nice things the client had to say about the work, or about you. What are you proud of?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Only B2B

JANUARY 24, 2018

It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. It also provides you with analytics for your community. The tool supports 40+ languages – and the best part is that it’s free. Kapost .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

EMagine B2B Blog

JUNE 13, 2013

From basic to more advanced, here are five key reports to look at for marketing analytics performance benchmarking. Which Social Network is Best for B2B Marketing? Ah, the age old question for B2B marketers: Which social network is the best? 3 Reasons B2B Marketers Should Not Use Microsites. B2B Web Strategy'

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Hinge Marketing

AUGUST 16, 2017

Firms that want to hire the best people need to devote serious marketing resources to attract and keep them. It’s the best way to spread your reputation, online and offline. Do you have a section, or microsite, that creatively promotes your culture and work environment? We don’t see this trend abating any time soon.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

ClearVoice

JANUARY 30, 2020

The exact elements that go into a case study are flexible, and can change according to what works best in it. You can get by with just a few case studies if they’re strong, but they are supposed to show the best work you can do. Any nice things the client had to say about the work, or about you. What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Outgrow

JULY 8, 2020

iProspect is a global marketing agency and caters to some of the best brands around the world. Furthermore, their unique approach to content marketing has rightfully earned them a place among the best content marketing agencies in South East Asia. KKC is one of the best content marketing agencies in South East Asia. Dog Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

SnapApp

NOVEMBER 14, 2011

Web analytics is the field that makes sense of these numbers, and a number of resources provide intuitive solutions for a variety of experience levels. In the web publishing community, Google Analytics and Webmaster tools are industry staples for beginner, intermediate, and experienced analysts. Microsite. Most Importantly.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

NuSpark Consulting

DECEMBER 5, 2011

Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. All activity of the lead generation process needs to be measured via a robust analytics program. X- Exercise. (Best I can do). F- Funnel Optimization. J- Jump Page. N- NuSpark Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Content Marketing Institute

SEPTEMBER 6, 2018

In addition to the category winners, four best-in-show prizes were awarded Sept. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital. Winner: Best Motivational Video or Video Series. Healthcare IT News Australia.

Advertising Agencies 79

Advertising Agencies Examples Paid Search Agency Lead Ranking 79

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). At best it will accomplish little, and at worst it may actually damage your brand image. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Outreach

AUGUST 9, 2021

From sales teams that offer custom quotes, to marketing departments that want product messaging insights, call analytics technology helps your entire go-to-market team improve crucial customer conversations. That’s exactly the type of call analytics solution we use at Outreach—keep reading to learn more. What is Call Analytics?

Sales Management 98

Sales Management Marketing AI Marketing Budget Analytics 98

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. Some Best in Class Marketing Automation Tools. Getting Started With Marketing Automation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. Sometimes the best thing to do is to take the old page down.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

SugarCRM

DECEMBER 11, 2013

Microsites. Web Analytics. Social Analytics. Best Practices. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Webinar Campaigns.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SnapApp

DECEMBER 21, 2015

The Content Marketing Institute recommends implementing these nine analytics to fuel your inventory audit: Unique visitors. OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. Bounce rate. Conversions.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

WebMarketCentral

MARCH 6, 2009

What are the current best practices in website design? Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What common design mistakes should you avoid?

Design 20

Design Marketing Websites Best Practices Microsite 20

Content Standard

JULY 7, 2015

By integrating video analytics into your marketing automation and customer relationship management systems, sales and marketing teams can work more strategically to nurture prospects. Videos should always lead the viewer to another level of the brand experience, such as a microsite, video channel, or blog post.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Bluetext

AUGUST 21, 2019

As a result, GMAC saw a 153% increase in website content clicks and 400,000 more microsite visitors. . Thanks to programs such as Google Ads and Google Analytics , we can measure data points that tell us how many people saw your ad, how many people clicked on your ad, how many people made a purchase after viewing your ad, and so much more.

Banner Ads 21

Banner Ads Banners Paid Search Agency Ads 21

Albacross

JANUARY 17, 2020

Best Sales Tools According to Experts. Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. No need to worry, though. We’ve got your back. Albacross asked experts to share their Top 3 Sales Tools for the coming year.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Moz

JUNE 10, 2020

The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”. I run a CRO program at an agency that’s well-known for SEO.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”. I run a CRO program at an agency that’s well-known for SEO.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Webbiquity

DECEMBER 19, 2016

Web analytics tools like Google Analytics or Clicky are great for the former. Which one is best suited for your company depends on your specific needs and what other tools you have in place. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. 1) SerpBook.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Best of all, the strategy is working. Overstock.com.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40