Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Marketo: which is the marketing automation platform to rule them all?

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Marketing AI Lead Ranking Analytics Work Management 65

SmartBug Media

APRIL 20, 2021

That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site. Why Marketo Engage & Bizible Integration Is Important for Your Marketers. Track Behaviors.

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Marketo Multi-Touch Attribution Touchpoints Marketing Attribution 85

SpotMe Blog

AUGUST 20, 2021

This collaboration allows joint Marketo Engage and SpotMe customers to design, measure and run smarter events in any format: hybrid, virtual or in-person. “We Get started with the Marketo integration by following this setup guide. With today’s announcement, SpotMe integrates with Marketo Engage, part of Adobe Experience Cloud.

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Marketo Marketing Automation Services Multi-Channel Marketing Management 52

SmartBug Media

OCTOBER 29, 2020

According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. Whether you measure success in FT or MT attribution, setting yourself up for success in Marketo is a necessity. Attribution Reporting in Marketo. Setting Yourself Up for Success.

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Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

SmartBug Media

JANUARY 25, 2021

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals. The downside? If you’re a marketer, you’re busy.

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Marketo Marketing Attribution Touchpoints Lead Ranking 98

Martech

DECEMBER 11, 2023

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. What role should data analytics play in optimizing marketing campaigns? Predictive analytics: AI algorithms can analyze historical data to predict future customer behavior and preferences. Get MarTech! In your inbox.

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Marketing AI Marketing Automation Services Work Management Marketing Management 109

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. For instance, sales tools can automate emails required at every buying stage, you can perform A/B testing using the best subject lines suggested by the tool. Investing in a random sales tool is a waste of time, money and effort.

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Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

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Social Media Budget Programs Analytics Work Management 99

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe. Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results. This announcement is a momentous occasion for Marketo, as it signals the next phase of our company’s growth.

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Digital Transformation Marketo Enterprise Management B2B Thought Leadership 134

SmartBug Media

MARCH 10, 2021

Gathering lead lifecycle data in Marketo can be done a few different ways. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). Lead Lifecycle Reports in Marketo. Other Ways to Report on the Lead Lifecycles in Marketo.

Lead Ranking 77

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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Marketo Marketing Automation Services Conference Work Management 120

FunnelEnvy

MARCH 4, 2020

For many organizations, Marketo serves as the real-time customer database for marketing. While CDPs are becoming more popular in organizations of late, more often than not the latest and greatest profile and segmentation data still lives in marketo. 3 Ways to Use Marketo to Drive Site Personalization.

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Marketo Personalization Marketing Qualified Leads MQL 52

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Marketo always finds a way to take partner events to a new level.

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Marketing Automation Services Marketo Enterprise Management Work Management 77

Adobe Experience Cloud Blog

FEBRUARY 11, 2019

Download The Definitive Guide to Marketing Metrics & Analytics to learn how to drive impact and secure your spot at the revenue table. The post [Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Analytics Peer-to-peer Planning Thought Leadership 133

Adobe Experience Cloud Blog

AUGUST 24, 2017

With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise. Here are three reasons Marketo and Google Cloud together will transform business for marketers: 1. Why is this critical? The AdTech/MarTech Walls Will Come Down.

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Marketo Marketing AI Google Multi-Channel 134

Crimson Marketing

FEBRUARY 4, 2014

As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. Jon Miller is the VP Marketing and Co-Founder of Marketo. The more data sources you have about who that person is, and the more ways you have to interact with them.

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Marketo Analytics CMO Marketing Automation Services 100

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. Keep reading for the details. Why we care.

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Marketo Enterprise Management Template Sales Qualified Leads 117

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact. Marketo Data.

Lead Ranking 59

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

Adobe Experience Cloud Blog

MARCH 11, 2019

Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. Social media analytics aren’t a silver bullet, though. Social media analytics at every stage. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns.

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Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Blue Flame Thinking

SEPTEMBER 25, 2023

Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. Email Best Practices: Building Blocks for Success Here are several best practices to deploy and pitfalls to avoid with your email marketing efforts. Tools like ConvertKit offer a streamlined email builder.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Valasys

MAY 16, 2019

Atomic Reach, the leading content intelligence platform announced on May 16 th 2019 its integration with LaunchPoint by Marketo, an Adobe company. The companies, as a team, are making the best use of artificial intelligence (AI) so as to help marketers optimize and personalize email content at scale. About Atomic Reach.

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Marketo Email Marketing Optimization Paid Search Agency 53

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

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Video Marketing ROI Analytics CTR 65

Webbiquity

JULY 12, 2016

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. Sample review: “The software, analytics, and support are amazing. 8) dotmailer.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

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Marketo Impressions Forrester Eloqua 100

Engagio

JANUARY 19, 2021

Additionally, technographic data can be used in your artificial intelligence algorithm to identify your best customers. Once you identify the technographic characteristics of past qualified accounts and your best customers, you can incorporate that technographic profile in your ICP. Let your AI do the work.

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Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Marketo Engage.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo.

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Lead Gen Analytics Leads Lead 92

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Marketo Engage.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Best Lead Generation Tools. Let’s start with the best tools for lead generation and email marketing. That makes the combination of on-page lead generation and email marketing software the best lead generation duo. Email Address Finders.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

SendinBlue

AUGUST 24, 2020

This list details some of the best marketing automation software around to help you decide which one is right for you. The Best Marketing Automation Platforms to Boost Your Results. You can then easily edit this based on real-time insights and analytics. Let’s talk about marketing for a minute. Sendinblue.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. In this post, let's review some of the best video hosting sites for your business. Plus, you can use analytics to better understand your marketing data. The best part? Video Platforms.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Engagio

SEPTEMBER 29, 2023

Ultimately, as you’ll see, I think a hybrid approach works best. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. Enhanced Analytics : Automated systems provide detailed metrics on email performance, enabling continuous optimization.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Adobe Experience Cloud Blog

JULY 27, 2010

In the past couple of posts, I have explained the methodology behind revenue cycle analytics, its best practices and the importance of defining your revenue stages. This post is where all these ideas come to a head with an explanation of Marketo’s own revenue stage model and how we define our own stages.

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Lead Ranking Marketo Analytics Lead Scoring 48