LeadSloth

OCTOBER 4, 2009

In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. I tried to classify every session, and that made it easier for me to distill best practices. Manticore Technology (booth 2). The Review Sessions Are Recommended.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Choose whichever sounds best. If not, decide whether your marketing program leans more towards the simple or complex, and choose the vendors with the best usability ratings in your group. 12 11 simple 8 10 10 10 12 8.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 3, 2008

I still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. Maybe it’s not a question at all: every application presents them, and every marketer asks for them, usually in terms of “best practices”. There may be a quiz.)

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). However, those analytics are not yet in place.

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Christoper Doran , CMO, Manticore Technology. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40