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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

With fewer customers compared to B2C businesses, B2B companies naturally have less information on how customers move from awareness to conversion — meaning fewer insights and generalizations from site analytics to apply to your Internet marketing and design strategies. Using Site Analytics and User Behavior Metrics to Improve UX.

Design 269
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What Does an Excellent B2B CRO Strategy Look Like?

Webbiquity

Google Analytics (GA) is a powerful, free tool that provides information and reports on how visitors are interacting with your website. Other popular tools include Hotjar, which collects data on user behavior, Adobe Analytics, and Instapage. Eleanor Hecks is editor-in-chief at Designerly Magazine.

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4 Content Marketing Challenges and How to Solve Them with Content Analytics

Parse.ly

Learn how to solve four common content marketing challenges with insights from content analytics , s o you can create a more effective and engaging journey for your users. You don’t know the best channel to create or promote your content. You don’t know the best channel to create or promote your content.

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12 Best Cybersecurity Resources to Keep You Up-To-Date

Envy

We’ve asked leading cybersecurity experts who they turn to for their news and inspiration and compiled a list of the best of the best cybersecurity resources. Dark reading is a magazine style blog covering the whole gamut of cybersecurity. It covers diverse topics, including, IoT, perimeter, breaches and analytics.

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The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. ” — BuzzBlogger.

Tools 100
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Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes

Top Rank Marketing

Content Marketing Institute Brand and Marketing Strength Are Important Considerations for Financial Analysts When it comes to appraising and analyzing companies, 79 percent of financial analysts have said the strength of a brand and its marketing is most important, with 76 percent pointing to leadership quality and 72 percent noting technological innovation (..)

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Awario: Position your brand better What engages your social media best? Unlike Google Analytics which is continuously running on your pages, heat-mapping tools rely on a sample of data.