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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Analytics packages do this all the time to measure website performance. Here’s an example of Loopfuse Marketing Automation. DemandBase integrates with Analytics packages and Salesforce as well, allowing you to track website activity of classifications of companies. Sales people can be alerted immediately when activity occurs.

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. The other reason marketers fail to set up lead scoring is that they don't have enough data or analytics in place to create an indicative lead score. The Solution.

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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Select Your Best Marketing Offers for Each Stage of the Sales Cycle. One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Matthew Quinlan , VP Field Operations, Loopfuse. Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? Creation of buyer-centric content.

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”