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See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce Marketing Cloud

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

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How to find your best B2B prospects

Biznology

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Partner with a reliable data broker. A broker can introduce you to the most productive prospecting data sources and lists. This article is adapted from Ten Tips: How to Find Your Best B2B Prospects.

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How to Sell Your E-Commerce Business for 3-10x the Profit

SmartBug Media

Consider your existing email list. If you have a list of 50,000 people and only 1 percent of them open any campaigns you send, that’s also a red flag. If your revenue starts to drop after you list your e-commerce business for sale, that may be a huge concern to prospective buyers. Gather Analytics. Get a Broker.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. Independent brokers or agents. Brokers or agents arrange transactions in exchange for a commission. The largest company isn’t always your best partner.

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Why we care about performance marketing

Martech

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions.

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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Webbiquity

In many organizations, the process of managing creative design, mailing lists, production, and logistics still involves a series of costly, error-prone manual processes. While any company that does a significant volume of postal mail could benefit, Inkit has found its best success in midsized (e.g., The Company. Year founded: 2017.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. For a full feature list for the free plan as well as paid plans, you can check out the vendor page here.