Oktopost

MAY 2, 2021

With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . We’ll show you how to optimize your YouTube videos, and discuss the seven best tools to improve your YouTube SEO. Take your time making sure you select the best categorical home for your video. Thumbnail Images.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

New North

MAY 8, 2023

Let’s jump in with the first strategy: defining and targeting your best-fit audience. If you’re an MSP in the early stages of defining a lead gen strategy? Start with our Lead Generation Quick Start Guide for MSPs. Email marketing works, but it works best when you do it right, following industry best practices.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Vidyard

FEBRUARY 2, 2018

Ebooks and whitepapers are great, but we have no idea if the person chose to consume that content after they downloaded it, and when it comes to videos few know how to begin using video analytics to optimize their content. Video Analytics. You could try all of these to see which ones get the best results.

Analytics 96

Analytics Optimization Top of Funnel Video Marketing 96

KoMarketing Associates

MAY 25, 2022

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Here are the ones that tend to be most effective for B2B lead gen: .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Learn more and read Best of MarTechBot posts here. Consider these quick starts to help you get the most out of me.

Work Management 104

Work Management Generation Marketing Management CMO 104

Outbound Engine

OCTOBER 26, 2018

Access to post analytics. ? Not ideal for those focused on leads or sales conversions. ? If you want to see better reach and results, be ready to spend more money and dig deeper into analytics. Lead generation ads are the most advanced option for Facebook advertising. Small starting budget. Sound interesting?

Lead Gen 43

Lead Gen Promotion Facebook Advertisements 43

Martech

MARCH 28, 2024

Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms. Your existing data analytics tools are likely your best bet for finding AI-infused functionality.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Launch Marketing

NOVEMBER 15, 2023

Facebook and LinkedIn have historically fought for the top spot, while Facebook has a larger number of users the focused audience of professionals on LinkedIn has proven to be a powerful tool for B2B lead generation. With this in mind, you may think it best to run campaigns on Facebook.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Top Rank Marketing

NOVEMBER 6, 2023

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. This lack of expertise can result in poor market segmentation, leading to wasted valuable resources when your campaigns target less than ideal markets.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

Kapost

APRIL 22, 2016

These days, audience attention spans are very short, and if you want your best prospects to become your best customers—and eventually your best repeat customers—you’ll want to provide some gentle nudges. Have you noticed that only some of your readers are converting into leads? Targeted Calls to Action (CTAs).

Lead Gen 48

Lead Gen Conversion Lead Scoring Lead Ranking 48

markempa

DECEMBER 29, 2014

Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead. But what’s the best way to optimize your lead gen efforts? Develop a strategic lead generation portfolio. The best marketers don’t rely on one specific tactic to generate leads.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. Best Lead Generation Tools. So, are you ready to get started?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Marketing Insider Group

DECEMBER 21, 2020

Shift from lead gen to customer retention. Overwhelming focus on lead gen instead of retention has been the elephant in the room for quite some time. What to do: Don’t neglect mobile just because your analytics say most visitors are on desktop. Set new objectives and KPIs. Expand social media strategies.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

ConvertKit

JANUARY 20, 2022

But the cheapest option isn't always the best for your needs. When selecting an email marketing tool, it’s best to buy what you can afford, but without letting cost drive your decision—especially if a few extra dollars can get you exactly what you want. What’s the best email marketing tool? User-friendly analytics.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Embrace these lead generation software, or should I say, superheroes!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Televerde

AUGUST 23, 2021

In order to reach out to potential leads, tools like automated lead gen triggers and web traffic trackers are needed. There are several martech tools specifically focused on lead generation that companies can integrate with their websites, email marketing systems, and CRM systems. Quick Takeaways. OptinMonster.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Contently

DECEMBER 10, 2020

All marketing is digital now , which means content is a staple for product adoption, lead gen, SEO, thought leadership, social media, and more. Email has typically been our best content format. Along these lines, it’s important to consider the format in which the content gets delivered.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Google Analytics. Plenty of research backs this up.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

BOP Design

SEPTEMBER 28, 2022

Website analytics tracking platforms. These tools include everything from social listening tools to email marketing systems to analytics tracking tools. Read more: Get more out of Google Analytics for Your B2B Website. Read more: Top B2B marketing best practices. Read more: How to create a lead gen strategy.

Marketing Agencies 2 71

Marketing Agencies 2 Work Management Marketing Management Planning 71

ClearVoice

JULY 22, 2019

In this article, we will provide a brief review of the three best email tracking apps available today — namely HubSpot, SalesHandy, and Mailtrack — highlighting the different strengths and limitations of each. Other features we liked best about SalesHandy include the ability to schedule emails and automate follow-ups. SalesHandy.

Email Marketing 76

Email Marketing Planning Best Practices Work Management 76

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Listen for Lead Gen opportunities. Connect social media to all marketing campaigns to gauge response.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

FunnelEnvy

NOVEMBER 27, 2023

From the customer’s perspective, the wrong offers at the wrong time are confusing or irrelevant at best and annoying at worst. Gartner predicts that by 2025, 80% of B2B sales interactions will occur in digital channels, making landing pages more crucial to lead gen and conversion than ever.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Optinmonster

JULY 15, 2020

Are you looking for the best lead generation tool to grow your business, but aren’t sure which one will do the best job? And they both have features that get your business more leads and sales. But only one of these tools is designed to get you as many new leads as possible in less time. What Is ConvertKit?

Best Practices 82

Best Practices Budget Programs Lead Generation Click Rate 82

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Capitalizing on email for lead gen. Leads 101— Back to basics.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Pam Didner

SEPTEMBER 23, 2021

Use data analytics to understand what works and what doesn’t work based on your own marketing outreach. 5 – Prepare for the long-haul, because getting leads and demand gen is a never-ending journey. . #1 – Stop searching for answers from the outside world and start looking inward. 2 – Know your customer!

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Sprout Social

FEBRUARY 6, 2023

They increased their click-through rate by 34% through this campaign which also generated quality leads. Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience.

Social Media 100

Social Media Features Media Curation 100

Oktopost

JUNE 19, 2023

For B2B, it brings you face to face with highly concentrated audiences – AKA, some of the most valuable leads you could hope to find. Lead scoring is a practice for marketers and sales teams to collaborate on, since both teams offer invaluable insight into identifying and recognizing the best leads.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

markempa

FEBRUARY 16, 2015

“There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. How the Halo Effect Drives Lead Generation [More from the blogs].

Lead Generation 120

Lead Generation Acquisitions Purchase Sales Qualified Leads 120

Oktopost

FEBRUARY 9, 2021

Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform. Hashtags are a marketer’s best friend. Luckily, we have taken the time to test drive the best practices for you in the sections below. . Use Analytics to Find Your Best Posts and Hashtags.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Directive Agency

FEBRUARY 16, 2022

You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new kid in town that deals with the logical and analytical side of things: marketing operations. Data and Analytics Manager/Specialist. Marketing Technology Manager/Specialist .

Paid Search Agency 52

Paid Search Agency Work Management Planning Companies 52

Only B2B

MARCH 10, 2022

You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. It doesn’t help that each expert insists that their lead generating strategy or approaches are the most effective.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use? That was not our intention.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Webbiquity

OCTOBER 18, 2016

The best musicians practice on a regular schedule. That said, there’s no magic formula—do whatever works best for you. Do whatever works best for you. 4) It’s not (just) about lead gen or sales—it’s about relationships. In any serious pursuit, success is rarely achieved by “winging it.”

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

The Marketing Blender

OCTOBER 1, 2022

You’ll want to look at budgeting for direct lead generation strategies (think of platforms like Google Ads or LinkedIn Lead Gen ads). Knowing your target audience will help you determine the best channels to allocate your budget to. Keep Learning: Your simple guide to B2B marketing analytics. Recent Posts.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Oktopost

SEPTEMBER 4, 2020

By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . It is up to every marketer to find the right mix to get their message in front of the right social media users, and to convert them to leads. There’s no mystery why B2B marketers keep flocking to it – it simply works.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Moz

MAY 20, 2019

My process for determining what I should report on is fairly simple: Identify the business objective Create an SEO plan that will help achieve that goal Execute the plan Report on the metrics that best measure the work I did. Every SEO has their own reporting best practices, wins, and horror stories — I want to hear yours!

SEO 64

SEO Practices Lead Scoring Lead Ranking 64