Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Marketing Insider Group

MARCH 11, 2024

It’s time to embrace the chaos and create video content that leaves a lasting impression. Improving Video Content for Better Goal Fulfillment Making your video content the best it can be is a must. Analyze and Adapt: Use analytics to track the performance of your videos. Which ones are hitting the mark? Where can you improve?

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. In this post, we’ve put together six of the best tools to analyze your Twitter efforts. Union Metrics.

Twitter 104

Twitter Analytics Work Management Marketing Management 104

Stevens & Tate

FEBRUARY 5, 2021

Google Analytics is a popular web analytics tool that you can utilize to analyze and track your website traffic. You can understand your site better with Google Analytics, improve your SEO ranking and avoid some common mistakes with the following Google Analytics tips. Top Google Analytics Tips. Why HTTPS Google?

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Tips 64

Marketing Insider Group

JANUARY 31, 2023

Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities. Providing potential partners with access to your Google Analytics account and requesting a review can be a great way to start analyzing a marketing agency’s capabilities.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. According to Suzanne, the best prompts include the four Ws : what, who, why, and where. What else can predictive analytics do? Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Marketing Insider Group

FEBRUARY 12, 2024

Clear navigation, concise content, and a clean layout are your best friends. Dive into Analytics: Marketing tools like Google Analytics can be your best friend. A study found that 94% of first impressions of a brand’s website relate to its design. Yeah, don’t be that website.

Marketing Websites 236

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 236

Webbiquity

MAY 9, 2023

What’s the best approach for creating that strategic plan? These are among the key questions for marketers to ask when determining how best to reach their goals. If one of your aims is to increase brand awareness, you need to track specific KPIs like followers, impressions, traffic, share of voice, and reach.

Social Media 313

Social Media Social Marketing Planning Tips 313

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. So now that we’ve established why you should care about YouTube, let’s break down how exactly you can best take advantage of the opportunities this massive platform provides. What is YouTube Analytics? Metrics matter.

Youtube 59

Youtube Analytics Click Rate Demographics 59

Hubspot

APRIL 25, 2019

And, whether your business's social media goals align with improving brand recognition or increasing traffic, keeping an eye on analytics is critical for ensuring your content strategy is successful. What is Pinterest Analytics? Pinterest Analytics is also split into four sections -- Impressions, Saves, Link clicks, and All-time.

Analytics 98

Analytics Impressions Eye-Tracking Stats 98

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right! What is it?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Marketing Insider Group

NOVEMBER 6, 2023

This isn’t just throwing ads out there and hoping for the best. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. CPM (Cost Per Thousand Impressions): Payment is made for every 1,000 times an ad is viewed.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. Impressions. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics. He also gives us a peek at upcoming GA4 developments.

Marketing Analytics Tools 129

Marketing Analytics Tools API Analytics Impressions 129

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Marketing Insider Group

JANUARY 21, 2022

Study Best Practices. There are different best practices for every social media platform. Study best practices and learn how to make the most of the unique features on each platform to craft distinct content. Not sure where to start, or even where to look for B2B best practices? Maintain Consistency.

Social Media 326

Social Media Organization Media B2B 326

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. A Strong Portfolio The best way to tell if a prospective digital marketing agency can do the work is by checking the receipts. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? It isn’t easy to track what’s working, what isn’t, and how to best focus budgets without data. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook?

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Sprout Social

AUGUST 26, 2019

Best times to post on social media for 2019. Instagram Impressions, Reach, and Other Metrics You Might Be Confused About. Stories also come with their own daily unique reach and impressions, letting you understand how broadly your stories are being seen. We’ll also show you how you can easily report on them using Sprout.

Analytics 73

Analytics Impressions Eye-Tracking Profiling 73

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

ScanmarQED

JANUARY 10, 2024

This is something that MMM is particularly strong on: where to spend by marketing budget in the best feasible way. They are relying on in-platform information on performance and/or using simple click attribution via web analytics platforms like Google Analytics (GA) and Adobe. How much advertising budget do I need?

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

ClickZ

FEBRUARY 22, 2023

For example, you may want to know the number of impressions your ad received, the number of clicks it generated, or the conversion rate of those who saw your ad. This is even truer for more nascent platforms like TikTok which are still figuring out how to best track and attribute impressions, clicks, and conversions of their ads.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. Not all social channels tell you both reach and impressions.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

Go Beyond SEO

MARCH 20, 2024

Choose Amplify Visibility to amplify your clinic’s visibility and drive impressive results. When it comes to selecting a plastic surgery PPC agency , you want the best in the business. Amplify Visibility takes a data-driven approach to their PPC campaigns, leveraging advanced analytics and industry insights to drive success.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Hubspot

AUGUST 29, 2018

There are plenty of Instagram analytics apps to help you keep track of your progress and discover areas for improvement. Here, we'll focus on the best free Instagram analytics apps, so you can focus your money and efforts on the Instagram content itself. Free Instagram Analytics Tools. Instagram Insights. Squarelovin.

Analytics 78

Analytics Impressions Analysis Distribution 78

Webbiquity

MARCH 15, 2022

Google Analytics (GA) is a powerful, free tool that provides information and reports on how visitors are interacting with your website. Other popular tools include Hotjar, which collects data on user behavior, Adobe Analytics, and Instapage. You can use various tools to see how many potential buyers are converting.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Crimson Marketing

APRIL 21, 2015

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. It is now possible to query large data sets with specialized behavioral analytics software and extract insights on subjects once considered very ethereal or philosophical in nature.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. ” You can find impressions in the “Reach” tab in YouTube analytics.

Youtube 98

Youtube Work Management Social Networks Eye-Tracking 98

Martech

FEBRUARY 8, 2024

Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Progressive profiling is one of the best methods for accumulating first-party data.

Allocation 116

Allocation Marketing Analytics Tools Work Management Privacy 116