SpotMe Blog

JUNE 28, 2023

We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1 But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

KoMarketing Associates

FEBRUARY 13, 2020

However, there are certain best practices and tactics that have proven to work. 5 B2B Marketing Best Practices You Can’t Ignore. There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020. Offer high quality and interactive content.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

SpotMe Blog

OCTOBER 7, 2023

That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps? The options range from simple scheduling apps to robust event management platforms.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

SpotMe Blog

JULY 28, 2023

But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? The needs of your organization and events will determine which platform is the best fit for you. That’s where an in-person event platform comes in. That’s why in-person event platforms are a must-have.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform , powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave : B2B Customer Analytics, Q1 2019 report. Its progress toward making next-best-action recommendations a reality is the most advanced in the category.

Analytics 48

Analytics Forrester Marketing Management B2B 48

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. Lenati is well-known for its human-centered design and analytical rigor, but its energy and passion that most distinguishes our firm,” he added.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Vision Edge Marketing

MAY 9, 2023

Leaders must also be able to act based on these insights to drive business growth and success. This is a critical skill for all leaders. Leaders need to be able to analyze data effectively, identify relevant insights, and use the insights and business context to make smart decisions quickly.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. Building a More Intelligent Content Stack with AI, Automation & Analytics Tuesday, February 28, 10:45 a.m. to 11:15 a.m. The CMO’s Guide to Innovating During the Economic Storm Wednesday, March 1, 9:30 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

KoMarketing Associates

JANUARY 23, 2018

When we think about creating the right content – not just the best content – it’s actually no surprise that the right content gets results, even if it might not be the highest-quality. All the best practices are employed. Instead, it’s, “Are you creating the right kind of epic, high-quality content?”. It starts to make more sense.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. How is agile marketing a key to both marketing and digital transformation, and what are some use cases and best practices we can learn from? Are there key skills they should focus upon?

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. However, without the proper tools, attempting to explore, monitor and sort your data with applied analytics is next to impossible. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. However, without the proper tools, attempting to explore, monitor and sort your data with applied analytics is next to impossible. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Content Standard

NOVEMBER 8, 2016

If there is a marketing hell, and if there is a road that leads to it, that road is paved with the best intentions of startups. Your analytics system only tracks the most direct of sales interactions. After all, that’s what our charismatic leader has hired you, the marketer, to do. Define the Conversation.

Work Management 83

Work Management Marketing Management Analytics Budget Programs 83

SpotMe Blog

JUNE 13, 2023

This list is based on SpotMe’s own experience working with pharma event management companies in the past and includes examples of the best ones. Focus on what you do best, and leave the details to the experts! While planning an event yourself may seem easy, for pharma events, it’s best left to the professionals.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. Email Events Google Analytics 4 Marketing operations Metaverse The post MarTech’s ecommerce experts to follow appeared first on MarTech.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Use Look-alike Modeling to generate lists of new accounts that closely resemble your best existing customers.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Zoominfo

DECEMBER 20, 2021

The best way to unearth key buying signals from your audience? Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” Start a conversation.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Best Practices in Email Marketing. The report concludes with some advice for email marketers to get more out of their programs, suggesting them to: Invest in Analytics. Clean Email Data.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

InsightSquared

AUGUST 14, 2019

With the potential to maximize sales leads, reduce costs, increase sales, and optimize return on investment, AI is soon to become a sales rep’s best friend. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics. Strengthens Communication With Sales Leads.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Vidyard

OCTOBER 4, 2016

There are a lot of words of wisdom out there, coming from some of the brightest and best minds of ancient times and our own times. You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.”. One of the best ways to do that? Go to awesome industry conferences!

Conference 88

Conference Forrester Best Practices B2B Sales 88

Contently

DECEMBER 3, 2020

Multi-touch attribution modeling seems to be the best option, according to the people I spoke with, because it paints the most complete picture. For the majority of brands, the cost of implementing new technologies for user tracking and attribution analytics, and integrating them within existing tools is prohibitively high.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

KoMarketing Associates

MAY 23, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which discovered that only 50 percent of marketing and sales decisions are made using data. The bar is that high.”. B2B Marketers’ Struggle with Data Utilization.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. You can download the entire guide here. HS) Marketing is becoming more and more personalized.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Leadspace

DECEMBER 14, 2021

So you need a way to determine which best fits your needs. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. including CRM, ERP, web analytics, MAP, product usage, and CSX data. ~30 Of course all CDPs are not the same. Sources can be provided upon request.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Hubspot

APRIL 12, 2019

According to a 2018 Forrester report , 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. Here, we've cultivated a list to help you sort through your options and feel confident choosing the best marketing solution for you and your team.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100

Leadspace

DECEMBER 14, 2021

So you need a way to determine which best fits your needs. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. including CRM, ERP, web analytics, MAP, product usage, and CSX data. ~30 Of course all CDPs are not the same. Sources can be provided upon request.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. ActionIQ CX Hub offers modular and scalable solutions that can be customized to meet the needs of enterprise clients.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95