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How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

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According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. According to Suzanne, the best prompts include the four Ws : what, who, why, and where. What else can predictive analytics do? Prefer video?

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Skills-based hiring for modern marketing teams

Martech

I work with CMOs, helping them build best-in-class marketing teams, among other things. Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring. Dig deeper: Closing your team’s technical gap without hiring 2.

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How Does Direct Mail Tie Into the Porch Group Media Network?

Porch Group Media

The Porch Group Media Network takes this strategy and adds 6 to 7 additional channels that make for better analytics all around. They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! Contact us today!

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How Does Direct Mail Tie Into the Porch Group Media Network?

Porch Group Media

The Porch Group Media Network takes this strategy and adds 6 to 7 additional channels that make for better analytics all around. They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! first appeared on V12.

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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Take those insights to find the best topics. Marketing Analytics Support Customer Journey Tracking Do you know where your audience is within the life cycle? Marketing analytics can help. Look for signals in your marketing analytics. Those are funnel movers. These topics are first. Don’t abandon them.

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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce Marketing Cloud

But first… The big trend In a report on the state of AI , McKinsey identified the following traits of leading AI companies, high performers that distinguish themselves from the rest: Their AI efforts are geared less towards cost reduction and more towards creating new businesses and sources of revenue.

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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

The best way to do that – and statistics back it up – is content marketing. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. June: Take a Good, Hard Look at Your Analytics. Promote your best performers and tweak those that lag behind.

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