Litmus

OCTOBER 24, 2023

They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. And we all want to make sure we’re using the best tools for the job at hand. (Or These ESPs are the best of the best, and all ranked highly in the opinions of you all, our dear audience.

Service 96

Service Peer-to-peer Eloqua Opinions 96

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

ANNUITAS

SEPTEMBER 21, 2018

Adobe is known excellence at the crossroads of creative and analytics. AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. Maybe not so much in this case. So where do we net out on this? ANNUITAS, Inc.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Leadspace

NOVEMBER 16, 2015

Predictive analytics is a hot topic for B2B lead generation professionals, prominent on the event agenda and well represented by the sponsors in attendance. What’s the difference between B2B predictive analytics, predictive marketing, predictive intelligence, predictive prospect management and predictive campaigns? .

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

ClearVoice

APRIL 14, 2023

Here are some KPI tools you may find helpful: Google Analytics. Social media analytics tools. Some examples include Marketo, Eloqua, and Pardot. Of course, the tools that work best for you will depend on the specific KPIs you’re measuring and the data sources you need to integrate. Business intelligence tools.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Here are the 5 top Hubspot alternatives to explore in order to get a good feel for what will best support your marketing strategy. . Oracle Eloqua.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Valasys

FEBRUARY 19, 2024

In this guide, we’ll explore four of the best marketing technologies that every company needs to integrate into their system to thrive in the digital landscape. By implementing SEO best practices, businesses can then attract larger organic traffic, increase their engagement, and drive conversions.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Tomorrow People

MARCH 13, 2018

We appreciate it’s less fun than planning campaign concepts and writing marketing messages — but to get the most out of your agency relationship , make sure you’re up to snuff with the analytics. We’re perfectly happy to work with your other agencies; let us do what’s best for you. Share what you’re doing with other agencies.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. This software is not for the faint of heart.

Enterprise Management 128

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 128

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share it on StumbleUpon.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Zoominfo

MAY 9, 2022

Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. This includes conversational analytics technologies that use natural-language processing to analyze and evaluate areas of opportunity during sales calls. It does not exist.” Are Sales Engagement Platforms Difficult to Use?

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Customer Experience Matrix

APRIL 15, 2012

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. The best-in-class, average, and laggard classifications illustrate the huge gap between even average performers and best-in-class.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

EMagine B2B Blog

OCTOBER 6, 2014

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Onalytica B2B

JANUARY 8, 2019

I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Meeting people is the best way to influence them.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Only B2B

OCTOBER 20, 2020

According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Must Read: Lead Generation Best Practices and Examples. Explicit Data – The information prospect provides such as title, industry, company etc. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 118

Leadspace

OCTOBER 5, 2016

The fact is, predictive analytics is the precursor of artificial intelligence for B2B. Dreamforce is always the best place to see the Salesforce vision of the future. But B2B demand gen marketers need a complete understanding and approach across all channels, whether they use Eloqua, Marketo, HubSpot, BlueKai, Adobe or others.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Ledger Bennett

DECEMBER 18, 2019

Again, through the use of monitoring actions and metrics with live data analytics dashboards and smart reporting, the growth marketer can make specific and bespoke adjustments. One campaign may focus on increasing acquisition while another focuses on increasing client retention. Other blogs that may interest you.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

PathFactory

MAY 2, 2022

Key 1st party buying signals are now surfaced to BDRs, AEs, and field marketing to aid in understanding their buyers with recommended next best actions to close deals quicker. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Companies surveyed all agree that the effort of deployment is difficult at best. Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Vidyard

NOVEMBER 28, 2014

Oracle, Deltek, and even ourselves (yes us … we may have a little thing going with video data ) all know that there’s a lot to be learned from video analytics that can guide future marketing decisions. downloadable ebooks with best practices and tips, and social promotion. So … use that data!

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. Some Best in Class Marketing Automation Tools. Getting Started With Marketing Automation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Madison Logic

SEPTEMBER 29, 2020

B2B marketers now more than ever need access to data to drive conversions faster, and we will continue to use our influence within the industry to inform fellow marketers on how to best navigate even the most challenging of circumstances to retain, expand and accelerate growth.”

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Customer Experience Matrix

DECEMBER 22, 2010

The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. Aprimo adds a great deal of capability, but the combined company still lacks the strong Web analytics and BI applications of its main competitors.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

OCTOBER 17, 2012

MarketingPilot is best described as integrated marketing management for mid-tier companies. The B2C products are generally built on a more powerful foundation than B2B systems, in terms of having a more flexible database structure, deeper marketing operations support, and more powerful analytics. Financial terms were not disclosed.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

PureB2B

JUNE 13, 2017

This is great for marketers because online channels allow for better targeting, tracking, and analytics. More popular CRM software includes Salesforce and Zoho, but the size and nature of your business requirements will determine what type of CRM tool will best fit your needs. Marketing Analytics Software. Conclusion.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. The Best B2B Marketing Blogs. Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. B2B Digital Marketing by @ Wittlake Eric Wittlake.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52