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Avoiding The Predictive Analytics #Fail In Demand Generation

ANNUITAS

Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” But I bet “you know a guy who knows a guy” who is “killing it” with predictive analytics, right? Everybody’s doing it, right? Are you doing it?

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Forrester B2C commerce suites: What made the winners stand out

ClickZ

Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. The report highlights three of the most important areas they weighed: Impactful experience, specifically driven by search, personalization , promotions, and AI-infused analytics.

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6 Best SaaS Hosting Companies | Solutions Compared

Whale Pages

6 Best Hosting Companies For SaaS | 2020. “In this article we’ll explore what the best hosting options are for SaaS companies. Today, he focuses on talking about the best SaaS hosting companies. . So what are the best hosting companies for your SaaS? Best of all, Heroku comes with a free tier.

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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

With insights from your analytics dashboard, you can find out how your discounting strategy is performing. Price elasticity is a microeconomic principle that states that when the price of a product goes down, the demand goes up. Just think of discounts like desserts: good in moderation. Plateau demand.

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CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

They all ingest data from multiple sources; convert it into unified customer profiles; apply rules and analytics to find the best message for each customer in each situation; and, send those messages to external systems for delivery. Subtle distinctions are needed because the systems are basically similar.

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The Future of Audience Selection: Where AI Can Take Your Campaigns

Adobe Experience Cloud Blog

It’s left many marketers unable to overcome lackluster campaign results and wondering how best to maximize the success of each campaign they run.To better engage individuals with relevant content and personalized interactions , we also need to evolve how we select who receives our outreach in the first place.

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17 Best WordPress Lightbox Plugins for Your Site (Compared)

Optinmonster

Do you want to find the best lightbox plugin for your WordPress site? In this article, we’ve compared some of the best WordPress lightbox plugins so you can choose the right one for your site. Let’s take a look at the best lightbox plugins on the market that let you add this cool effect to your site in different ways.