Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. And the buying process needs to be made as easy as possible. I also began working with CRM systems to enable database marketing efforts and lead results analytics. Meeting people is the best way to influence them. Location: Redmond, WA USA.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Only B2B

OCTOBER 20, 2020

They know that, market actually demands for quality leads. According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Lead nurturing helps in taking the lead to the last level of buying process. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

ANNUITAS

MARCH 10, 2016

I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Recognize the complexities of adding technology to your process.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Zoominfo

MAY 9, 2022

This process was inefficient, time-intensive, and unpredictable. When you consider the average sales professional spends less than 40% of their work week actually selling , the pressure on individual sales reps becomes that much more demanding. “If Today, sales is driven by insights. It does not exist.”

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share it on StumbleUpon.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Michelle gave us excellent insights on best practices at a company that has successfully riden several waves of technological change over the past three decades, and has positioned itself nicely to catch the next massive wave that is just forming now.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Or, give the on-demand webinar a listen for yourself!) The buying process is changing The Internet has changed how consumers and researchers conduct business. Are you using video in your lead scoring model? But how do you score it?

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

DECEMBER 16, 2013

At Dreamforce this year we met up with Scott Logan, Marketing Campaign Manager at inContact, and we were thrilled to hear about how they’re using video to make the buying process easier for customers, and closing a significant number of deals based on a clients’ initial interaction with video content.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Paul explains how here: The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management. It’s a continuous loop that makes the database and the lead-generation process better and better.”.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: It's best to focus on one specific goal and one desired outcome. This information also identifies top performing channels and where budgets are best utilized. These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Albacross

JANUARY 17, 2020

Best Sales Tools According to Experts. Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. Wendy Choi Chain of Demand. No need to worry, though. We’ve got your back. Read on to find out what these are!

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

DealSignal

APRIL 5, 2018

So what’s interesting about humans is they actually have complex cortexes and the best performers often have the best human intelligence. It can corrupt your process, and it can corrupt your trust between sales marketing. And then you have to test it. So, bad data can corrupt your systems. How do we tune that?

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Give it your best effort. Gathering data.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Best Personalized Video Campaign – Reltio. Best Use of Video for Sales Prospecting or ABM – MongoDB. They also needed a system that integrated with Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Single Grain

MAY 31, 2023

This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Let’s begin! Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ledger Bennett

SEPTEMBER 25, 2018

We’ve spoken about the Demand Unit Waterfall® quite a few times. But if you haven’t had the chance to read those or attend the summit or you’re not familiar with the SiriusDecisions Demand Unit Waterfall®, don’t worry, here’s our quick recap of what you need to know. 1 The Original Demand Waterfall®. In principle, the V.1

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Too often I hear from companies that are headed down the wrong path in the decision process despite where they started (with good intentions). This is a good thing!

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

SmartBug Media

MARCH 10, 2020

The data and utility of your CRM or account management system are critical to managing account details and communication, but your CRM can also help you determine the best accounts to prioritize and help you map essential stakeholders and past relationships to accounts. Predictive Analytics. HubSpot CRM. Account Mapping. Email Tools.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

DealSignal

MARCH 28, 2023

But ABM’s success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, ICP and Alignment. Processes: Planning which channels to use and how you will execute your ABM strategy 4. Table of Contents [Open] [Close] 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

ClickZ

OCTOBER 1, 2020

As martech players emerge to address increased shifts to digital, companies are caught in the middle of an explosion of complexity, trying to figure out how best to leverage new technology with little time to plan. They might have Eloqua, Adobe Marketing Cloud, and Pardot and are thinking of incorporating HubSpot. Avoid shiny objects.

Cost 122

Cost Digital Transformation Trends Top of Funnel 122

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. For both Capital Ideas and Redshift, some of the best friends come from the sales team. Then you’ll create demand for what your team does.”. Other Autodesk marketing teams try to generate product demand.

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

DealSignal

MARCH 29, 2018

Every basketball team relies on five principal individuals to be the best in their respective roles and also build chemistry to seamlessly run plays and execute on a game plan. Processes , at Small Forward, penetrating the defense and always driving for the score. What about custom events? Direct mail?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Heinz Marketing

SEPTEMBER 3, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are regularly featuring some of the best and brightest minds in sales and marketing, and B2B, and today is no different. When I got started, I was in the tech space. Very excited for him.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

DealSignal

MAY 16, 2018

But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? What about custom events?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MAY 8, 2018

But ABM success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, Alignment. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? What about custom events?

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

LeanData

DECEMBER 28, 2015

These are created to provide a playbook on how best to penetrate an account. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

DealSignal

MARCH 30, 2018

Every basketball team relies on five principal individuals to be the best in their respective roles and also build chemistry to seamlessly run plays and execute on a game plan. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? Direct mail?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

LeanData

DECEMBER 28, 2015

These are created to provide a playbook on how best to penetrate an account. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Steve Woods , CTO, Eloqua. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeanData

DECEMBER 28, 2015

These are created to provide a playbook on how best to penetrate an account. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

These are created to provide a playbook on how best to penetrate an account. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Velocity Partners

NOVEMBER 13, 2018

Even in streamlined, empowered cultures, the process can eat up months of management time—time that could be used doing things like, I don’t know, winning, keeping or pleasing customers. Nick and Mark are super-smart, experienced entrepreneurs and Elle is one of the best marketers I’ve ever worked with. They got acquired.

Brand Identity 67

Brand Identity Branding B2B Work Management 67

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Vidyard

JULY 15, 2013

Content is proving to be a powerful tool of attraction, but with everything from infographics to white papers to consider including in your marketing mix, why is video your best option? Powerful video analytics deliver the data you need As mentioned, you can’t focus on compelling content alone.

Video Marketing 50

Video Marketing Top of Funnel Planning B2B Thought Leadership 50