Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick wins to be had if you aren’t using these yet. GA integrations as a hub.

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Content Analytics Activities 107

Zoominfo

AUGUST 16, 2022

Data teams continue to struggle with outdated records and fragmented systems that, at best, result in unpredictable sales outcomes. Additional data sources : The new data pipeline enables a 30% increase in the number of data sources, ultimately improving the data quality and breadth, and making access to more data easier for customers.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 70

Product Paid Search Agency Marketing & Strategy Loyalty 70

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. This strategy requires a consistent brand presence across multiple platforms, allowing prospects and customers to interact with your business seamlessly. If one channel is disrupted, you have others to rely on.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Identify the best platforms for your brand. Understand your best times to post.

Social Media 103

Social Media Work Management Marketing Management Organization 103

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Sprout Social

MAY 18, 2023

How do our posts address customer pain points? Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. Narrow in on the key components of your best performing posts, and use them to build your templates. What are they missing?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Sprout Social

MAY 8, 2023

And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. What are the best times to post on TikTok? Wednesdays from 2 to 5 p.m.

Best Practices 109

Best Practices Social Media Work Management Education 109

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. This allows you to know how well your new content will do before publishing it. Once integrated, Anyword delves into your historical data to identify what has worked best for you.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ClearVoice

DECEMBER 5, 2022

Are you asking customers to marry you on a first date, or are you wooing them over time with all your charms? You need to work to make customers warm up to you through many touchpoints. This means you need an effective content production strategy. Customers want to know what they can expect. Let’s dive in.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 136

Social Media Product Media Work Management 136

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Oktopost

MAY 2, 2021

Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . We’ll show you how to optimize your YouTube videos, and discuss the seven best tools to improve your YouTube SEO. Take your time making sure you select the best categorical home for your video. Thumbnail Images.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Sprout Social

SEPTEMBER 2, 2020

The platform’s in-feed video (up to 60 seconds in length) works for everything from commercials to bite-sized product tutorials. Such videos require little in terms of production value and can be published in a matter of seconds. Show off your product or service in action. Time-lapse videos. Color explosions.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Sprout Social

MARCH 21, 2019

It’s not enough to blindly share your new blog posts and product updates either. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing.

Twitter 105

Twitter Analytics Work Management Marketing Management 105

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Great marketing books for this year.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. Doyle Irvin, Product Marketer, Parse.ly. For some of our customers, this means d isplaying the Parse.ly Whatever your approach, make sure your entire team is able to see analytics every day. Use bookmarklets. They’ll thank you later.

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Sharpspring

JULY 13, 2021

Asking your customers about their experience with your brand, products or services is crucial to understanding your target audience’s preferences. Survey Anyplace is a third-party application that allows you to create your own customized surveys. Google Analytics. However, Canva Business is a bit different. Google Ads.

Tools 105

Tools Paid Search Agency Marketing Analytics Tools Planning 105

Vidyard

SEPTEMBER 27, 2022

Their singular focus is to anticipate the needs of sellers so they can do what they do best: close deals. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

ClearVoice

MARCH 13, 2024

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. Publishing and distribution strategy: This outlines how and where content is published. Automate where possible.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Sprout Social

JULY 6, 2022

And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way. If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Optinmonster

APRIL 18, 2022

Are you looking for the best way to redirect visitors on your website? In this article, we’ll show you some of the best WordPress redirect plugins to use on your website. In this article, we’ll show you some of the best WordPress redirect plugins to use on your website. Best WordPress Redirect Plugins. Custom rules.

Best Practices 75

Best Practices Lead Scoring Lead Ranking Terms and Conditions 75

SocialPilot

FEBRUARY 6, 2024

Influencer marketing is indeed one of the most effective ways to reach potential customers, make a genuine connection, and eventually turn them into buyers. And, of course, ensure you mention what you will give back in return – money or products. It could be a fixed amount, a percentage of sales, or free products.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Sprout Social

APRIL 27, 2022

In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. Long URLs can often get broken by line breaks, so shortened URLs work best.

Best Practices 105

Best Practices Deep Linking Enterprise Management Domain 105

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Parse.ly

APRIL 6, 2020

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. Customer analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? It isn’t easy to track what’s working, what isn’t, and how to best focus budgets without data. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook?

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Anyword

APRIL 12, 2022

Marketers and copywriters alike push out hundreds of pieces of content, but sometimes only a select few actually perform well once published. When it comes to running effective campaigns, it’s often not enough to create content, go live, and hope for the best. The Impact of Anyword’s Predictive Scoring & Analytics.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Copywriting 52

Digilant

NOVEMBER 12, 2020

It is no secret that analytics and data-driven measurement are crucial components to brand success. Companies must continuously engage with their customers, create relevant content, and grow their businesses, all while their budgets are being cut significantly. – Wes Farris, VP of Product, Digilant.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

Optinmonster

JULY 30, 2021

We’ve created a list of the best WordPress scroll popup plugins, so you can choose the right one for your site. Once you’ve captured their interest, you can show a custom popup that’s relevant to the content they’re viewing. Show custom offers based on where the visitor is in their journey.

Conversion 86

Conversion Best Practices Bundling Trigger Marketing 86

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. HIMSS Analytics.

Work Management 102

Work Management Marketing Management Research Organization 102

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. In this post, let's review some of the best video hosting sites for your business. If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101